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    • Research  (400)
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  • All HBS Web  (613)
    • News  (107)
    • Research  (400)
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  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

startup figuring out how to market a 3-D printer. “You should approach a product launch as an organizational process, and start with the buyers, not the product” Although 3-D printers have been around since... View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • February 2023 (Revised February 2025)
  • Case

Doing Business in Nairobi, Kenya

By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau
This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa
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Jones, Archie L., Leonard A. Schlesinger, Pippa Tubman Armerding, and Kuria Kamau. "Doing Business in Nairobi, Kenya." Harvard Business School Case 323-086, February 2023. (Revised February 2025.)
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, View Details
Keywords: Sean Silverthorne
  • 24 Mar 2020
  • Research & Ideas

These Coronavirus Heroes Show Us How Crisis Leadership Works

in Galway, Ireland. He has publicly committed to double production from 5,000 to 10,000 units per month, but that is just the start. Next come the challenges of getting supplies from all over the world, hiring View Details
Keywords: by Bill George; Health
  • 26 Apr 2004
  • Research & Ideas

A Clear Eye for Innovation

is Ciba Vision. Established in the early 1980s as a unit of the Swiss pharmaceutical giant Ciba-Geigy (now Novartis), the Atlanta-based Ciba Vision sells contact lenses and related eye-care View Details
Keywords: by Charles A. O'Reilly III & Michael L. Tushman
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

improving working conditions in their supply chain, creating better safety procedures, and reaping profits from products that address environmental and social problems.... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of... View Details
Keywords: by Danielle Kost; Retail
  • 13 Jul 2010
  • First Look

First Look: July 13

holding across a wide range of industries and controlling for factors such as productivity and related technological capabilities. The results... View Details
Keywords: Martha Lagace
  • 05 Mar 2013
  • First Look

First Look: March 5

focuses on scaling a venture's sales process and provides a methodology for identifying core customers and some implications for governance criteria and potential View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

selling valuable and scarce products are more likely to have separate primary and secondary markets and will therefore appropriate more value... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

business in India during the decades of the 1970s and 1980s. Bajaj Auto, the leading two-wheeler manufacturer in India, for a long period could do little to fight a slow-moving bureaucracy in a highly... View Details
Keywords: by Geoffrey Jones; Manufacturing; Manufacturing
  • 03 May 2004
  • Research & Ideas

Business History around the World

structures of large manufacturing corporations remains important, but a new generation of researchers has explored business networks, the family firm, knowledge creation and transfer, public policy View Details
Keywords: by Cynthia Churchwell
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

  Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia (revised) Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The controversy over whether... View Details
Keywords: Martha Lagace
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

sites, transfer new product lines, update technologies, etc. Another cost of outsourcing is the cost of inventory. A part might be manufactured cheaply in Mexico, but shipping the part involves inventory,... View Details
Keywords: by Sean Silverthorne
  • 25 Sep 2000
  • Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

modularity does not happen by accident; it has to be designed into the system. You have to invest in the architecture and interfaces among modules and test performance at the modular level. The whole system... View Details
Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products
  • 20 Jan 2016
  • Research & Ideas

Maybe Uber isn't God's Gift to Mankind

doesn't have to. The disadvantages of following rules are hardly unique to transportation network companies. “This has been a problem throughout business history,” says Edelman, using the example of a manufacturing plant that is knowingly... View Details
Keywords: by Carmen Nobel; Transportation; Insurance
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

You want people to touch your product and actually get the brand experience. You could get to a point where stores like Best Buy become just showrooms and fulfillment is done... View Details
Keywords: by Sean Silverthorne; Retail
  • 23 Mar 2010
  • First Look

First Look: March 23

subscription-based model; an ad-sponsored model; a mixed model in which the incumbent offers a product that is both subscription-based and ad-sponsored; and a dual model in... View Details
Keywords: Martha Lagace
  • 26 Jan 2009
  • Research & Ideas

Where is Home for the Global Firm?

example, the fragmentation of production around the world, distribution outlets worldwide, and research and development facilities that capitalize on local talent pools. But we... View Details
Keywords: by Martha Lagace
  • 18 Oct 2011
  • First Look

First Look: October 18

Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion... View Details
Keywords: Sean Silverthorne
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