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Show Results For
- All HBS Web
(3,308)
- People (5)
- News (1,097)
- Research (1,486)
- Events (12)
- Multimedia (132)
- Faculty Publications (994)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 2015
- Other Teaching and Training Material
Entrepreneurship Reading: Launching Global Ventures
By: William R. Kerr
Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details
Global ventures are those that weave... View Details
Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
- March 2001
- Case
Veltvest Corporation
The founder and president of the company find it difficult to relinquish control to the next generation. View Details
Tagiuri, Renato. "Veltvest Corporation." Harvard Business School Case 901-054, March 2001.
- September 2019
- Case
Nimbus Therapeutics
By: Peter Barrett, Karim Lakhani and Julia Kelley
This case focuses on Nimbus Therapeutics, a biotechnology startup based in Cambridge, Massachusetts, as its leadership team tries to determine the company’s long-term strategy. The startup’s founders structured Nimbus as a limited liability company, which has given it... View Details
Barrett, Peter, Karim Lakhani, and Julia Kelley. "Nimbus Therapeutics." Harvard Business School Case 620-016, September 2019.
- June 2022 (Revised November 2023)
- Case
Platinum Capital
By: Jo Tango and Alys Ferragamo
How should a venture capital firm divide compensation and decision rights between its founders and its next-generation partners? Platinum Capital faced this decision in July 2020. Platinum’s younger partners had just requested a piece of the firm’s highly lucrative... View Details
Keywords: Decision Rights; Business and Stakeholder Relations; Compensation and Benefits; Governance; Retention; Negotiation; Partners and Partnerships
Tango, Jo, and Alys Ferragamo. "Platinum Capital." Harvard Business School Case 822-134, June 2022. (Revised November 2023.)
- Video
Badreddine Ouali
Badreddine Ouali, Founder and Co-CEO of Vermeg, outlines principles that have guided hiring decisions at his companies. View Details
- December 2004 (Revised April 2014)
- Case
Stan Lapidus: Profile of a Medical Entrepreneur
By: Robert F. Higgins and Sophie LaMontagne
Describes the career path and insights of Stanley Lapidus, a successful serial entrepreneur in the medical and life sciences industry. Lapidus is the founder of Cytyc Corp. (NASDAQ: CYTC) and EXACT Sciences (NASDAQ: EXAS) and is currently the CEO of his third start-up,... View Details
Keywords: Business Startups; Experience and Expertise; Entrepreneurship; Venture Capital; Managerial Roles; Health Industry
Higgins, Robert F., and Sophie LaMontagne. "Stan Lapidus: Profile of a Medical Entrepreneur." Harvard Business School Case 805-087, December 2004. (Revised April 2014.)
- 01 Nov 2019
- Video
Devi Shetty
Devi Shetty, Founder and Chairman of Narayana Health in India, discusses ecosystem building and deploying heart surgery innovations.
View Details- January 2021 (Revised March 2021)
- Case
Serum Institute of India (SII): Racing to Save Lives During a Pandemic
By: Rohit Deshpandé, Anjali Raina and Rachna Chawla
The CEO of Serum Institute of India (SII), a $12.8 billion Indian Family business is faced with a risky choice between principles and profit. SII is the largest manufacturer of vaccines in the world and Adar Poonawalla, the CEO and son of the founder has to decide how... View Details
Keywords: Business Ethics; Healthcare; COVID-19; Vaccines; Family Business; Ethics; Health Care and Treatment; Health Pandemics; Leadership; Corporate Accountability; Fairness; Growth and Development Strategy; Health Industry; India; South Asia
Deshpandé, Rohit, Anjali Raina, and Rachna Chawla. "Serum Institute of India (SII): Racing to Save Lives During a Pandemic." Harvard Business School Case 521-028, January 2021. (Revised March 2021.)
- June 2020
- Supplement
Career Karma: Growth in a Time of Global Uncertainty (B)
By: Laura Huang and Elizabeth Jiang
This (B) case expands upon the journey of Career Karma’s three founders by presenting a fictionalized Investor Meeting scenario. View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Plan; Business Startups; Education; Training; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing Strategy; Organizations; Mission and Purpose; Personal Development and Career; Technology Industry; Education Industry; Employment Industry
Huang, Laura, and Elizabeth Jiang. "Career Karma: Growth in a Time of Global Uncertainty (B)." Harvard Business School Supplement 420-125, June 2020.
- 12 Dec 2017
- Video
Devi Shetty_Strategies for Keeping Costs Low
- 12 Dec 2017
- Video
Devi Shetty_Requirements of Healthcare in Developing Countries
- 05 Mar 2015
- Video
EiR Rudina Seseri, partner, Fairhaven Capital
- August 2010 (Revised October 2010)
- Case
Patagonia
By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
Casadesus-Masanell, Ramon, Hyunjin Kim, and Forest L. Reinhardt. "Patagonia." Harvard Business School Case 711-020, August 2010. (Revised October 2010.)
- 25 Aug 2014
- News
How an Entrepreneur's Passion Can Destroy a Startup
- 12 Dec 2017
- Video
Devi Shetty_Training Nursing Staff
- 12 Dec 2017
- Video
Devi Shetty_Design of Hospital to Improve Efficiency
- 31 Jul 2018
- Video
Fadi Ghandour_Innovation Clip
- 28 May 2014
- Video