Filter Results:
(3,380)
Show Results For
- All HBS Web
(3,380)
- People (5)
- News (1,121)
- Research (1,512)
- Events (12)
- Multimedia (137)
- Faculty Publications (1,016)
Show Results For
- All HBS Web
(3,380)
- People (5)
- News (1,121)
- Research (1,512)
- Events (12)
- Multimedia (137)
- Faculty Publications (1,016)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- Video
Bloodbuy 3-minute pitch
- 01 Apr 2022
- Video
SurgiBox Crowd Favorite 2022 New Venture Competition Alumni Track
- 04 Apr 2012
- News
Firing Yourself
- 25 Mar 2020
- Blog Post
Black New Venture Competition and Black Tech Master Series Recap
mentors, and advisors. The Black New Venture Competition awarded $175,000, thanks to funding from General Catalyst, Google for Startups, and Khosla Ventures – making this event the largest pitch competition for Black founders in the... View Details
- June 2022 (Revised November 2023)
- Case
Platinum Capital
By: Jo Tango and Alys Ferragamo
How should a venture capital firm divide compensation and decision rights between its founders and its next-generation partners? Platinum Capital faced this decision in July 2020. Platinum’s younger partners had just requested a piece of the firm’s highly lucrative... View Details
Keywords: Decision Rights; Business and Stakeholder Relations; Compensation and Benefits; Governance; Retention; Negotiation; Partners and Partnerships
Tango, Jo, and Alys Ferragamo. "Platinum Capital." Harvard Business School Case 822-134, June 2022. (Revised November 2023.)
- March 2001
- Case
Veltvest Corporation
The founder and president of the company find it difficult to relinquish control to the next generation. View Details
Tagiuri, Renato. "Veltvest Corporation." Harvard Business School Case 901-054, March 2001.
- Video
Badreddine Ouali
Badreddine Ouali, Founder and Co-CEO of Vermeg, outlines principles that have guided hiring decisions at his companies. View Details
- July 2021 (Revised January 2024)
- Case
Fynd
By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani
Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,... View Details
- January 2021 (Revised March 2021)
- Case
Serum Institute of India (SII): Racing to Save Lives During a Pandemic
By: Rohit Deshpandé, Anjali Raina and Rachna Chawla
The CEO of Serum Institute of India (SII), a $12.8 billion Indian Family business is faced with a risky choice between principles and profit. SII is the largest manufacturer of vaccines in the world and Adar Poonawalla, the CEO and son of the founder has to decide how... View Details
Keywords: Business Ethics; Healthcare; COVID-19; Vaccines; Family Business; Ethics; Health Care and Treatment; Health Pandemics; Leadership; Corporate Accountability; Fairness; Growth and Development Strategy; Health Industry; India; South Asia
Deshpandé, Rohit, Anjali Raina, and Rachna Chawla. "Serum Institute of India (SII): Racing to Save Lives During a Pandemic." Harvard Business School Case 521-028, January 2021. (Revised March 2021.)
- April 2022
- Case
NIO: A Chinese EV Company's Global Strategy
By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details
Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
- 2015
- Other Teaching and Training Material
Entrepreneurship Reading: Launching Global Ventures
By: William R. Kerr
Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details
Global ventures are those that weave... View Details
Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
- 28 Apr 2025
- Video
Devi Shetty
Devi Shetty, Founder and Chairman of Narayana Health in India, discusses ecosystem building and deploying heart surgery innovations.
View Details- 05 Mar 2015
- Video
EiR Rudina Seseri, partner, Fairhaven Capital
- September 2019
- Case
Nimbus Therapeutics
By: Peter Barrett, Karim Lakhani and Julia Kelley
This case focuses on Nimbus Therapeutics, a biotechnology startup based in Cambridge, Massachusetts, as its leadership team tries to determine the company’s long-term strategy. The startup’s founders structured Nimbus as a limited liability company, which has given it... View Details
Barrett, Peter, Karim Lakhani, and Julia Kelley. "Nimbus Therapeutics." Harvard Business School Case 620-016, September 2019.
- 01 Sep 2015
- Blog Post
Building a Startup at HBS
Our group initially came together through a deep passion for health care – with the goal of creating a novel product that addressed an unmet need and made a tangible difference in patients’ lives. We felt that if we combined our prior experiences in the industry –... View Details
- Video
Hani Berzi
Hani Berzi, founder and CEO of Egypt-based Edita Food Industries, talks about the CSR initiatives of his company. View Details
- 2011
- Case
Founder's Group Diversification
By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also... View Details
McFarlan, F. Warren, Donghong Li, and Chuanjiang Mao. "Founder's Group Diversification." Tsinghua University Case, 2011.
- Video
Brinda Somaya
Brinda Somaya, founder and principal architect of Somaya and Kalappa Consultants, talks about the restoration of earthquake-felled Bhuj village. View Details