• 2013
• Tool

Harvard Business Review's Go to Market Tools: Market Sizing

By: Jill Avery and Thomas Steenburgh

Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details

Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing

Citation

Purchase

Related

Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.

• January–February 2018
• Article

The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life

By: Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng

Executives are often confounded by culture, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. But when properly managed, culture can help them achieve change and build organizations that will thrive in even the most trying times. In... View Details

Keywords: Organizational Culture; Performance Effectiveness; Strategy; Organizational Change and Adaptation

Citation

Find at Harvard

Register to Read

Related

Groysberg, Boris, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng. "The Leader's Guide to Corporate Culture: How to Manage the Eight Critical Elements of Organizational Life." Harvard Business Review 96, no. 1 (January–February 2018): 44–52.

• 15 Nov 2016
• Working Paper Summaries

Algorithmic Foundations for Business Strategy

Keywords: by Mihnea Moldoveanu

• 2023
• Working Paper

Interest-Rate Risk and Household Portfolios

By: Sylvain Catherine, Max Miller, James Paron and Natasha Sarin

How are households exposed to interest-rate risk? When rates fall, households face lower future expected returns but those holding long-term assets—disproportionately the wealthy and middle-aged—experience capital gains. We study the hedging demand for long-term assets... View Details

Keywords: Portfolio Choice; Social Security; Interest Rates; Investment Portfolio; Equality and Inequality; Welfare

Citation

Read Now

Related

Catherine, Sylvain, Max Miller, James Paron, and Natasha Sarin. "Interest-Rate Risk and Household Portfolios." Working Paper, October 2023. (Reject and Resubmit, American Economic Review.)

"Using Models to Persuade"

We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs.... View Details

Large Shocks Travel Fast

We leverage the inflation upswing of 2022 and various granular datasets to identify robust price-setting patterns following a large supply shock. We show that the frequency of price changes increases dramatically after a large shock. We set up a parsimonious New... View Details

• June 2018 (Revised February 2019)
• Teaching Note

Rose Electronics Distributing Company

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Itamar Frankenthal (HBS ’13) wanted a $4.5 million bank loan to partially finance his planned acquisition of a small company, Rose Electronics. He received nine proposals which varied widely in term, interest rate, amortization schedule, and covenants. Frankenthal had... View Details

Keywords: Financing and Loans; Acquisition; Decision Making; Electronics Industry

Citation

Purchase

Related

Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "Rose Electronics Distributing Company." Harvard Business School Teaching Note 218-123, June 2018. (Revised February 2019.)

• January 2023
• Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details

Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States

Citation

Educators

Purchase

Related

Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.

• April 2006
• Case

Managing a Public Image: Cheri Mack

By: Robin J. Ely and Ingrid Vargas

Cheri Mack, an African-American woman, has just arrived at Harvard Business School after working for three years at a major consulting firm where she learned to adopt the demeanor of her male colleagues in order to fit in. Some of her male classmates are critical of... View Details

Keywords: Management Style; Race; Reputation; Personal Development and Career; Leadership Style; Gender; Massachusetts

Citation

Educators

Purchase

Related

Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Cheri Mack." Harvard Business School Case 406-096, April 2006.

• 11 Feb 2021
• Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

business experience after graduation, but eventually would want to pursue a management and leadership education. I applied to the 2+2 deferred admission program because it was a great fit for my long-term goals. Did 2+2 change your path... View Details

• January 2021
• Article

Using Models to Persuade

By: Joshua Schwartzstein and Adi Sunderam

We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model... View Details

Keywords: Model Persuasion; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods; Framework

Citation

Find at Harvard

Read Now

Related

Schwartzstein, Joshua, and Adi Sunderam. "Using Models to Persuade." American Economic Review 111, no. 1 (January 2021): 276–323.

• March 2018
• Teaching Note

Augmedix

By: Frank V. Cespedes

Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details

Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States

Citation

Purchase

Related

Cespedes, Frank V. "Augmedix." Harvard Business School Teaching Note 818-117, March 2018.

• 2013
• Other Teaching and Training Material

Operations Management Reading: Forecasting

By: Steven C. Wheelwright and Ann B. Winslow

This reading provides an introduction to forecasting methods. It includes a brief summary of methods based on judgment and a longer section on quantitative analysis. It also provides sample data so students can develop an understanding of concepts such as correlation,... View Details

Citation

Purchase

Related

Wheelwright, Steven C., and Ann B. Winslow. "Operations Management Reading: Forecasting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8042, 2013.