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  • February 2009 (Revised September 2010)
  • Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll
This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details
Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China
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  • July–August 2013
  • Article

A Joint Model of Usage and Churn in Contractual Settings

By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
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  • Research Summary

Social Learning

One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others.  Social learning takes many forms.  Probably most obvious is word of mouth—the advice and... View Details

  • Article

Well Said: Why Articulating Your Strategy Can Set You Apart

By: Frank V. Cespedes
Senior finance managers now operate in an altered c-suite landscape. The executives reporting to the CEO have doubled in the past 30 years, mostly an increase in functional specialists, not general managers responsible for cross-functional integration. Three decades... View Details
Keywords: Strategy; Sales
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  • April 2009
  • Article

How to Market in a Downturn

By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
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  • 2022
  • Working Paper

The Need for Speed: The Impact of Capital Constraints on Strategic Misconduct

By: F. Christopher Eaglin
Under what conditions do firms engage in strategic misconduct? Why do they undertake actions that increase profitability yet break laws or violate strong norms often with costly consequences for public welfare? The strategic management literature offers two external... View Details
Keywords: Corporate Misconduct; Capital Constraints; Organizations; Crime and Corruption; Behavior; Situation or Environment; Capital
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  • January 2017
  • Article

Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods

By: Dina Pomeranz
Recent years have seen a large expansion in the use of rigorous impact evaluation techniques. Increasingly, public administrations are collaborating with academic economists and other quantitative social scientists to apply such rigorous methods to the study of public... View Details
Keywords: Practice; Public Sector; Research; Policy; Performance Evaluation
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  • Web

PhD Programs - Doctoral

students join the Business Economics program directly from an undergraduate or master's program, others have worked in economic consulting firms or as research assistants at universities or intergovernmental organizations. The PhD program... View Details
  • Research Summary

Regulatory Change/Business-Government Relations

“Sources of Learning Heterogeneity: Discontinuous Regulatory Shock and its Impact on Organizational Search Behaviors”

Co-authoring with Jerry Kim, in this study I look at how discontinuous regulatory shock shapes organizational... View Details

Keywords: Business ＆ Government Relations; Regulations; Regulatory Capture; Pharmaceutical Industry; United States
  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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    Felipe Csaszar

    Felipe Csaszar is a professor of strategy and chair of the Strategy Department at the University of Michigan's Ross School of Business. His research examines how decision structures influence key organizational outcomes, such as innovation, financial performance, and... View Details

      Ashish Nanda

      Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

      Keywords: accounting industry; advertising; asset management; banking; brokerage; consulting; e-commerce industry; education industry; executive search; financial services; information technology industry; internet; investment banking industry; legal services; management consulting; professional services; real estate; service industry; sports; tourism
      • 2022
      • Working Paper

      Politics at Work

      By: Emanuele Colonnelli, Valdemar Pinho Neto and Edoardo Teso
      We study how individual political views shape firm behavior and labor market outcomes. Using new micro-data on the political affiliation of business owners and private-sector workers in Brazil over the 2002–2019 period, we first document the presence of political... View Details
      Keywords: Private Sector; Employees; Prejudice and Bias; Brazil
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      • 12 Aug 2014
      • First Look

      First Look: August 12

        Publications August 2014 Journal of Economic Perspectives Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics By: Åstebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber Abstract—There is a growing body of... View Details
      Keywords: Sean Silverthorne
      • March 2025
      • Article

      Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

      By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
      Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
      Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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      • 2012
      • Working Paper

      How Short-Termism Invites Corruption—And What to Do About It

      By: Malcolm S. Salter

      Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies-along with fund managers and other investors-on short-term results. The central concern is that short-termism discourages long-term... View Details

      Keywords: Business and Shareholder Relations; Public Ownership; Performance Expectations; Economy; Crime and Corruption; Ethics; Trust; Financial Services Industry; United States
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      • Article

      Real Effects of Relational Contracts

      By: Steven Blader, Claudine Gartenberg, Rebecca Henderson and Andrea Pratt
      How important are factors such as "firm culture" and "employee engagement" in driving firm performance? Increasing evidence from a wide range of fields suggests that productivity differs widely across firms, even after the inclusion of careful controls for factors such... View Details
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      • November 2000 (Revised May 2002)
      • Case

      FleetBoston Financial: Online Banking

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
      Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
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        Andy Zelleke

        Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

        Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

        Keywords: federal government; professional services; defense; financial services
        • Research Summary

        Do Prices Determine Vertical Integration?*

        By: Laura Alfaro
        What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial... View Details