Publications

1999
Book

Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation)

By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii

Keywords: Innovation and Invention; Product; Research and Development

September 2023
Module Note

Live Case Exercise for Financial Reporting

By: Tatiana Sandino and Marshal Herrmann

Harvard Business School employs the case method as a cornerstone of its pedagogy, providing students with opportunities to engage in discussions related to difficult or contentious decisions confronted by real-world organizations. In this “live case,” we depart from... View Details

Keywords: Financial Reporting; Research; Corporate Disclosure

18 Mar 2011
News

Social Networks Will Change Product Innovation

March 2016 (Revised September 2021)
Case

South Africa: A Fractured Rainbow?

By: Richard H.K. Vietor and Haviland Sheldahl-Thomason

Twenty years after the end of Apartheid, South Africa's democracy persists, albeit with problems. A tripartite coalition — the African National Congress, the labor unions, and the Communist Party — still controls the political system but with diminishing economic... View Details

Keywords: Politics; Development; Productivity; Labor; Labor Unions; Infrastructure; Government and Politics; Economic Growth; Performance Productivity; Economy; Social Issues; South Africa

Educators

2021
Book

The Future of Executive Development

By: Mihnea C Moldoveanu and Das Narayandas

Executive development programs have entered a period of rapid transformation, driven by digital disruption and a widening gap between the skills that participants and their organizations demand and those provided by their executive programs. This work delves into the... View Details

Keywords: Executive Education; Leadership Development; Management Skills; Education Industry

15 Feb 2018
Working Paper Summaries

Can Financial Innovation Solve Household Reluctance to Take Risk?

Keywords: by Laurent Calvet, Claire Celerier, Paolo Sodini, and Boris Vallée; Financial Services; Financial Services

23 Apr 2012
News

How to Brand a Next-Generation Product

2016
Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai

This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details

Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development

November 1990
Case

Techsonic Industries, Inc.: Humminbird - New Products

By: Melvyn A. Menezes

After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details

Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry

February 2018 (Revised January 2020)
Supplement

Ant Financial (C)

By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo

Supplements the (A) case. View Details

Keywords: Growth and Development Strategy; Global Strategy; Finance; Opportunities

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry

30 Apr 2001
Research & Ideas

Why Evolutionary Software Development Works

development was evolutionary in nature. Companies first would release a low-functionality version of a product to selected customers at a very early stage of development. Thereafter work would proceed in an... View Details

Keywords: by Alan MacCormack; Technology

January 2024 (Revised February 2024)
Case

Data-Driven Denim: Financial Forecasting at Levi Strauss

By: Mark Egan

The case examines Levi Strauss’ journey in implementing machine learning and AI into its financial forecasting process. The apparel company partnered with the IT company Wipro in 2017 to develop a machine learning algorithm that could help Levi Strauss forecast its... View Details

Keywords: Investor Relations; Forecasting; Machine Learning; Artificial Intelligence; Apparel; Corporate Finance; Forecasting and Prediction; AI and Machine Learning; Digital Transformation; Apparel and Accessories Industry; United States

Educators

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

and the Career and Professional Development office. But if I had to name one thing that really helped in my career transition to product management, both in the internship and the full-time job search... View Details

May 2000 (Revised September 2000)
Exercise

Tyrell Web Developers Inc. (A)

By: Alan D. MacCormack and Andrew P. McAfee

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details

Keywords: Web Sites; Software; Product Development; Design; Internet

August 2022 (Revised October 2023)
Case

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani

Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details

Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India

Educators