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  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

cycles in turn can arise when a subset of firms adopt the strategy of vertically permeable boundaries. Such firms are vertically integrated in the sense of participating in multiple stages of the value chains, but their internal upstream... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

But in the focus groups, viewers did not have the option of skipping the ad the way they do in real life. A surprise at the end of the ad has no effect if the viewer doesn't bother to wait for the end of the ad. Video-ad designers also have to View Details
Keywords: by Carmen Nobel; Consumer Products
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

leverages shared user relationships. We build upon the traditional view of bundling for economies of scope and price discrimination and extend this view to include the strategic management of a firm's user network. Envelopers capture... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

modularized and when problem-solving knowledge is widely distributed and available, open innovation complements traditional innovation logics. We induce these ideas from the literature and with extended examples from Apple, NASA, and... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2009
  • First Look

First Look: August 18

providing new free housing to tens of thousands of slum dwellers, which is anticipated to be paid for from the revenues from developing and selling market-rate housing. While the primary concerns are cost of construction, cost of capital, and revenues from View Details
Keywords: Martha Lagace
  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details
Keywords: by David Stauffer
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

companies quickly adopted the Balanced Scorecard giving us deeper and broader insights into its power and potential. During the next 15 years, as it was adopted by thousands of private, public, and nonprofit enterprises around the world, we View Details
Keywords: Martha Lagace
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

These regions experienced long eras of foreign domination, dealt with extensive state intervention, faced institutional inefficiencies, and experienced extended turbulence. This article suggests that this context drove different business... View Details
Keywords: Carmen Nobel
  • 05 May 2009
  • First Look

First Look: May 5, 2009

foreign countries, the model predicts growth in the number of source-country firms engaging in foreign direct investment, growth in the size of affiliates that are active in reforming countries both before and after the tariff reduction, and an increase in the extent... View Details
Keywords: Martha Lagace
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

definition that extends the concept beyond the traditional binary retain/not retain view of retention. We discuss a variety of metrics to measure and monitor retention. We present an integrated framework for managing retention that... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

aligned. It was what we call in the book "forging strategic identity." Sometimes, usually with startups, this is done at the beginning of the CEO's tenure. In other instances this way of thinking develops over time. This process is often accompanied by divestment and... View Details
Keywords: by Martha Lagace
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

purchase that follows an ad-click (CPA). Our analysis extends classic auction results by allowing players to make bids using two different pricing schemes, while the driving information for bidders' endogenous selection—the conversion... View Details
Keywords: Martha Lagace
  • 22 May 2007
  • First Look

First Look: May 22, 2007

policy resolution. In so doing, they engender excess burden. This paper posits, calibrates, and simulates a life cycle model with earnings, lifespan, investment return, and future policy uncertainty. It then measures the excess burden... View Details
Keywords: Martha Lagace
  • 15 Nov 2011
  • First Look

First Look: November 15

political consensus to make investments in the infrastructure that will lead to more effective use of these resources. There is a largely unrecognized opportunity for the private sector to engage in selective investments that consider these trends. Investors and... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

create value. We extend this theory to address value appropriation. A product or process design that is modular with respect to intellectual property (IP) allows firms to better capture value in situations where knowledge and value... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

are much weaker. In individual-level regressions of engagement in category-spanning communication patterns, we find that women, mid- to high-level executives, and members of the executive management, sales and marketing functions are most... View Details
Keywords: Martha Lagace
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

substantially fewer violations. With improved compliance, channel prices increase by 2% without loss in volume. The reduction in violations is particularly stark among authorized retailers with lower sales volume, those that previously... View Details
  • 04 Dec 2012
  • First Look

First Look: December 4

disasters had a positive impact. Firms' philanthropic history and communities' inter-corporate network cohesion moderated some of these effects. This study extends institutional and community literatures by illuminating the geographic... View Details
Keywords: Carmen Nobel

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