Publications

09 May 2023
Cold Call Podcast

Can Robin Williams’ Son Help Other Families Heal Addiction and Depression?

Keywords: Re: Lauren H. Cohen; Entertainment & Recreation; Entertainment & Recreation

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Keywords: Keith Larson; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries

14 Jul 2015
Blog Post

On the Road: Zurich, Warsaw, and Istanbul

good books to read or movies to watch while traveling? Because we were traveling to three cities in six days, it was essential to have good travel entertainment material. Our book choices were: Girl on the Train by Paula Hawkins View Details

11 Aug 2011
News

Heard on the Street and the She-E-Os

moves that were entertaining enough to make all forget about finals and recruiting.” HOTS performances are well-documented on YouTube, ranging from a performance of “You’ve Lost That Lovin’ Feeling” at... View Details

February 2024
Article

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details

Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age

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October 1998 (Revised May 2004)
Teaching Note

Adventurous Computer Games, Inc. and Adventurous Computer Games, Inc.(Abridged)TN

By: William J. Bruns Jr.

Teaching Note for (9-199-020) and (9-193-088). View Details

Keywords: Games, Gaming, and Gambling; Entertainment and Recreation Industry

February 1976
Article

Subsolutions and the Supercore of Cooperative Games

By: A. E. Roth

Keywords: Games, Gaming, and Gambling

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07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

memes proliferated after a group of celebrities, including Gal Gadot, Jimmy Fallon, Natalie Portman, Cara Delevingne, and Will Ferrell, came together virtually to sing an inspirational version of John Lennon’s "Imagine." Instead... View Details

Keywords: by Jill Avery and Richard Edelman

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

from the Negotiations That Wrested the NFL from CBS By: Sebenius, James K. Abstract—A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment View Details

Keywords: Dina Gerdeman

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

context in which we’ll apply it, AR increases our ability to absorb and act on it. AR will become the new interface between humans and machines, say Michael E. Porter of Harvard View Details

Keywords: Carmen Nobel

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry

30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of... View Details

Keywords: Dina Gerdeman

06 Dec 2021
News

December 2021 Alumni and Faculty Books

runner a few steps behind them, sharing the vision but not necessarily the talent? What becomes of him, when his aspirations collide with reality? When his limitations cloud his dreams? Or when injuries and life's demands curb his ability... View Details

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity