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  • 03 Mar 2015
  • First Look

First Look: March 3

music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's View Details
Keywords: Sean Silverthorne
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

structures underpinning the process of globalization. Harvard Business School Case 517-083 CJ E&M: KCON Goes Global In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it... View Details
Keywords: Carmen Nobel
  • 13 May 2014
  • First Look

First Look: May 13

such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
  • 07 Jun 2019
  • Book

Are You a Digital Manager?

need to build ecosystems, networks with those both inside and outside the organization. We are collecting data on how managers build partnerships, even with other industries, to gain insights into how to drive innovation in their organizations. For instance, a manager... View Details
Keywords: by Martha Lagace
  • 27 Sep 2011
  • First Look

First Look: September 27

overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using social View Details
Keywords: Sean Silverthorne
  • October 2014
  • Case

MCA Matsushita (A)

By: Andrew Wasynczuk and Karen Huang
Keywords: Music Corporation Of America; Matsushita Electric Industra; Negotiation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Japan
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  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new... View Details
Keywords: Sean Silverthorne
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • March 2019 (Revised March 2020)
  • Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay
Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details
Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; North and Central America; Europe; Asia
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  • 12 Jan 2010
  • First Look

First Look: Jan. 12

platform for the energy and idealism of young people, a beacon for pilgrims and peace-builders, as well as a focus for seemingly endless media inquiries from reporters, documentary filmmakers, and writers keen on telling its story to... View Details
Keywords: Martha Lagace
  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

unique perspective: the eyes of entrepreneurs and business firms. Jones and Lluch contribute a final chapter, “Argentine and Chilean Business in the Second Global Economy.” A couple dances on the streets of Buenos Aires. Source: Jorge Dalmau View Details
Keywords: by Sean Silverthorne

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