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Show Results For
- All HBS Web
(663)
- People (23)
- News (146)
- Research (298)
- Multimedia (6)
- Faculty Publications (218)
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
consumers; 71 percent of those surveyed promised that brands and companies that placed their profits before people during the crisis would lose their trust forever. How can brands help during a crisis? Educate the public by transforming the brand’s authority and View Details
Keywords: by Jill Avery and Richard Edelman
- February 2004 (Revised September 2006)
- Case
Finding a Response: Pixar and a Coy Story
Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details
Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Miller, Gregory S. "Finding a Response: Pixar and a Coy Story." Harvard Business School Case 104-069, February 2004. (Revised September 2006.)
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
then. Today, as entertainment becomes increasingly digital and spare time is in ever-shorter supply, art museums and cultural institutions have been put in a bind. Do they stick to their tried-and-true format and cater to loyal devotees... View Details
- Profile
Beau D'Arcy
and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not uncommon for somebody to judge my book by... View Details
- Profile
Lisa Cousins
Why was earning your MBA at HBS important to you? I grew up in a very small town – you could call it “the middle of nowhere” – and have always been a bit of a dreamer, with aspirations to be a leader in the travel industry from a very young age. After earning my... View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
reinforce the positive consequences of taking the vaccine, such as the ability to visit family, go to work, and have more entertainment options. With those factors in mind, we offer three customer-centric recommendations to speed adoption... View Details
William S. Paley
After entering the media and entertainment field on somewhat of a whim, Paley grew his small radio concern into a media conglomerate with success in radio, television, music,... View Details
Keywords: Entertainment & Broadcast Media
- Profile
Jackie Burgos
to see more diverse characters and storylines on Television. At HBS, the Career Services office has been especially supportive of Jackie’s ambition to further continue her success in the Media and View Details
- Web
Harvard Business School
served as director of BET Holdings, the parent company of Black Entertainment Television. Franklin Anderson MBA 1971 Franklin Anderson co-founded and led Cleveland's Hough Area Community Development Corporation (HADC). Before coming to... View Details
- May 2007 (Revised May 2011)
- Teaching Note
Netflix (TN)
By: Willy C. Shih
Teaching note to (607-138). View Details
- 09 Jun 2024
- Blog Post
The EC Formula: MBA Class of 2024 Looks Back
with that end state in mind. At the same time, the media side demands that we understand what players love today and which intellectual properties, stories, or settings need to be brought to life. Both classes shed light on what makes... View Details
Walter E. Disney
Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow... View Details
Keywords: Entertainment & Broadcast Media
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
memorable take-a-ways came out of the session. For example, Matt Taylor, CEO of Tracksmith and Becca Freeman of LOLA shared the power of earned media for early-stage startups. Several of the panelists also addressed paid media; efforts... View Details
Keywords: Entertainment / Media / Sports
Sumner M. Redstone
Beginning his career as a lawyer, Redstone joined the entertainment industry in the 1960’s with the formation of National Amusements. As Chairman of Viacom, he guided the company’s successful post-theatrical and syndication activities and... View Details
Keywords: Entertainment & Broadcast Media
- 01 Jun 2005
- News
Power Couple
Richard Sarnoff (MBA ’87), a group president at Random House, is one forward-looking media exec who has some impressive links to the industry’s past: His great-uncle, former RCA chairman David Sarnoff, was instrumental in developing the... View Details
Michael D. Eisner
Eisner headed the second-largest media and entertainment company in the U.S. having grown its market value from $3 billion to approximately $70 billion in his first 14 years as CEO. Eisner has released... View Details
Keywords: Entertainment & Broadcast Media
- 13 May 2013
- Blog Post
The Social Side of an Internship
there was this: I recently had the privilege of attending a baseball game with other interns at the media company I am interning for this summer. The specific team I work with is small, so it isn’t always easy to get to know others in... View Details
Keywords: Entertainment / Media / Sports
- 06 Aug 2015
- Blog Post
What I Was Not Expecting: Rerouting Towards My Passion at HBS
about. I applied to non-profits, startups, social innovators, arts foundations, theatre producers, music labels, entertainment conglomerates, among others. I am now halfway through my internship in one of the biggest music labels in the... View Details
Keywords: Entertainment / Media / Sports
- 28 Nov 2018
- Blog Post
Making the Switch from Finance to Fitness
media both personally and academically. As a first year Required Curriculum (RC) student, I came to understand what financial, operational, and cultural aspects I needed to consider to be an effective leader post-HBS and, thankfully, I... View Details
Keywords: Entertainment / Media / Sports
- Career Coach
Matt Spielman
divisions and several initiatives in response to the dramatic changes in the media landscape. At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and... View Details