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      • Faculty Publications  (536)

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      • August 2002 (Revised August 2003)
      • Case

      Electronic Arts Introduces The Sims Online

      By: Youngme E. Moon
      Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
      Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
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      Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
      • July–August 2002
      • Article

      Paths of Learning: Life and Death in the Consumer Electronics and Computer Industries

      By: Walter Friedman
      Keywords: Customers; Technology; Computer Industry; Consumer Products Industry
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      Friedman, Walter. "Paths of Learning: Life and Death in the Consumer Electronics and Computer Industries." Harvard Magazine (July–August 2002).
      • June 2002
      • Article

      Do Better Customers Utilize Electronic Distribution Channels? The Case of PC Banking

      By: L Hitt and F. Frei
      Keywords: Online Technology
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      Hitt, L., and F. Frei. "Do Better Customers Utilize Electronic Distribution Channels? The Case of PC Banking." Management Science 48, no. 6 (June 2002): 732–748.
      • 2002
      • Chapter

      Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies

      By: Stephen P. Bradley and Eric K. Clemons
      Keywords: Internet and the Web; Risk and Uncertainty; Strategy
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      Bradley, Stephen P., and Eric K. Clemons. "Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies." Chap. 4 in Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan, 78–101. New York: John Wiley & Sons, 2002.
      • January 2002
      • Case

      Intrinsix: Managing Growth at an Electronic Design Service Company

      By: H. Kent Bowen and Courtney Purrington
      Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details
      Keywords: Decisions; Initial Public Offering; Growth Management; Management Analysis, Tools, and Techniques; Management Style; Marketing Strategy; Problems and Challenges; Competitive Strategy; Electronics Industry
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      Bowen, H. Kent, and Courtney Purrington. "Intrinsix: Managing Growth at an Electronic Design Service Company." Harvard Business School Case 602-067, January 2002.
      • 2002
      • Working Paper

      Do Better Customers Utilize Electronic Distribution Channels? The Case of PC Banking

      By: Lorin M. Hitt and Frances X. Frei
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      Hitt, Lorin M., and Frances X. Frei. "Do Better Customers Utilize Electronic Distribution Channels? The Case of PC Banking." Harvard Business School Working Paper, No. 99-116, January 2002.
      • December 2001
      • Case

      Alibaba.com (B)

      By: F. Warren McFarlan and Fred Young
      The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details
      Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States
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      McFarlan, F. Warren, and Fred Young. "Alibaba.com (B)." Harvard Business School Case 302-073, December 2001.
      • November 2001
      • Teaching Note

      Amazon.com-Going Public TN

      By: William A. Sahlman
      Teaching Note for (9-899-003). View Details
      Keywords: Electronics Industry; Electronics Industry
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      Sahlman, William A. "Amazon.com-Going Public TN." Harvard Business School Teaching Note 802-122, November 2001.
      • October 2001 (Revised October 2017)
      • Supplement

      Pilgrim Bank (C): Electronic Billpay

      By: Frances X. Frei and Dennis Campbell
      Supplements the (A) case. View Details
      Keywords: Information Technology; Product; Banking Industry
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      Frei, Frances X., and Dennis Campbell. "Pilgrim Bank (C): Electronic Billpay." Harvard Business School Supplement 602-103, October 2001. (Revised October 2017.)
      • October 2001 (Revised February 2002)
      • Case

      Nasdaq Japan: E-Merging Markets

      By: Lynda M. Applegate and Kristin M. Kohler
      Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
      Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Information Technology Industry; Japan
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      Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
      • August 2001 (Revised February 2005)
      • Case

      Dakota Office Products

      By: Robert S. Kaplan
      The senior management team of Dakota, an office products distributor, is concerned about the company's first loss in history. Explores the role for activity based costing and customer profitability measurement in a distribution company. Dakota's customers are... View Details
      Keywords: Activity Based Costing and Management; Order Taking and Fulfillment; Profit; Distribution; Customers; Distribution Industry
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      Kaplan, Robert S. "Dakota Office Products." Harvard Business School Case 102-021, August 2001. (Revised February 2005.)
      • August 2001 (Revised June 2024)
      • Case

      Operations at the Donner Company

      By: H. Kent Bowen
      A small manufacturer of circuit boards faces product and operations-management problems. This case analyzes the production capacity at various stages and examines bottlenecks and product flow decisions. A detailed look at the problems and a discussion of the tools and... View Details
      Keywords: Operations; Production; Performance Capacity; Business Processes; Logistics; Electronics Industry; Electronics Industry
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      Bowen, H. Kent. "Operations at the Donner Company." Harvard Business School Case 602-040, August 2001. (Revised June 2024.)
      • July 2001 (Revised March 2002)
      • Case

      Nasdaq Stock Market, Inc., The

      By: Andre F. Perold and Austin K Scee
      NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
      Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
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      Perold, Andre F., and Austin K Scee. "Nasdaq Stock Market, Inc., The." Harvard Business School Case 202-008, July 2001. (Revised March 2002.)
      • July 2001 (Revised September 2005)
      • Case

      USA TODAY: Pursuing the Network Strategy (A)

      By: Michael L. Tushman, Michael J. Roberts and David Kiron
      Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO... View Details
      Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
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      Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (A)." Harvard Business School Case 402-010, July 2001. (Revised September 2005.)
      • April 2001
      • Teaching Note

      The New York Times Electronic Media Company (A) and (B)

      By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman
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      Rayport, Jeffrey F., Elliot N. Maltz, and William A. Sahlman. "The New York Times Electronic Media Company (A) and (B)." Harvard Business School Teaching Note 901-040, April 2001.
      • April 2001 (Revised August 2001)
      • Case

      Color Kinetics Incorporated (A)

      By: Das Narayandas and Mary N. Caravella
      Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
      Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry
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      Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
      • March 2001 (Revised August 2001)
      • Case

      Color Kinetics Incorporated (B)

      By: Das Narayandas and Mary N. Caravella
      Supplements the (A) case. View Details
      Keywords: Electronics Industry
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      Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (B)." Harvard Business School Case 501-078, March 2001. (Revised August 2001.)
      • March 2001 (Revised April 2001)
      • Case

      Sustainable Development & Socially Responsible Investing: ABB in 2000

      By: Forest L. Reinhardt
      Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large... View Details
      Keywords: Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Enterprise; Corporate Governance; Business Strategy; Capital Markets; Management Teams; Business and Community Relations; Trade; Electronics Industry; Switzerland
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      Reinhardt, Forest L. "Sustainable Development & Socially Responsible Investing: ABB in 2000." Harvard Business School Case 701-082, March 2001. (Revised April 2001.)
      • March 2001 (Revised November 2005)
      • Case

      Cisco Systems Architecture: ERP and Web-enabled IT

      By: Richard L. Nolan, Kelley Porter and Christina Akers
      In a seven-year process, Cisco built its strategic I-Net. Beginning in 1994, Cisco completely replaced its back-office legacy systems. At that time, the company standardized Internet protocols. In addition, the company shifted strategic focus from IT back-office... View Details
      Keywords: Internet and the Web; Information Technology; Technological Innovation; Internet and the Web; Management Practices and Processes; Technology Adoption; Information Technology Industry
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      Nolan, Richard L., Kelley Porter, and Christina Akers. "Cisco Systems Architecture: ERP and Web-enabled IT." Harvard Business School Case 301-099, March 2001. (Revised November 2005.)
      • February 2001 (Revised April 2001)
      • Case

      Merrill Lynch: Integrated Choice (Abridged)

      By: F. Warren McFarlan and James Weber
      Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients, from the do-it-yourself investor... View Details
      Keywords: Investment Banking; Marketing Strategy; Distribution Channels; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry
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      McFarlan, F. Warren, and James Weber. "Merrill Lynch: Integrated Choice (Abridged)." Harvard Business School Case 301-081, February 2001. (Revised April 2001.)
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