Publications

December 1980 (Revised April 1981)
Case

General Electric Co.: Appliance Division Advertising

By: Stephen A. Greyser

Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry

January 1980
Case

Technotronics, Inc.

By: Leonard A. Schlesinger

Describes the problems of resolving differences between two departments in a decentralized company. Based on Voltamp Electric Co. by T.C. Raymond. View Details

Keywords: Conflict Management; Interpersonal Communication

January 1980 (Revised August 1986)
Case

General Electric vs. Westinghouse in Large Turbine Generators (A)

By: Michael E. Porter

Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details

Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States

January 1980 (Revised May 1980)
Supplement

General Electric vs. Westinghouse in Large Turbine Generators (B)

By: Michael E. Porter

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Energy Generation; Industrial Products Industry

January 1980
Supplement

General Electric vs. Westinghouse in Large Turbine Generators (C)

By: Michael E. Porter

Supplements the (A) case. View Details

Keywords: Manufacturing Industry; United States

November 1978 (Revised October 1979)
Case

Reliance Electric Motor Division (B) (Abridged)

By: Steven C. Wheelwright

Keywords: Industrial Products Industry

May 1978 (Revised June 1980)
Case

Reliance Electric Motor Division (B)

By: Steven C. Wheelwright

May 1978
Teaching Note

Reliance Electric Motor Division (B) and (B) (Abridged), Teaching Note

By: Steven C. Wheelwright

Keywords: Auto Industry

August 1977 (Revised March 1986)
Teaching Note

Gentle Electric Co., Teaching Note

By: Jeffrey G. Miller and Steven C. Wheelwright

Teaching Note for (9-672-038). View Details

Keywords: Electronics Industry

1975
Chapter

Planned Reduction in Electrical Energy Use in Nashville: A Preliminary Assessment

By: J. K. Sebenius and B. D. Lichter

Keywords: Energy Conservation; Urban Scope; Planning; Energy Industry; Tennessee

October 1971 (Revised September 1983)
Case

Sturdivant Electric Corp.

By: Richard L. Nolan

A unit manager on a field computer installation job is faced with recurring conflict between a programmer and his immediate supervisor. View Details

Keywords: Planning; Rank and Position; Problems and Challenges; Conflict and Resolution; Attitudes; Jobs and Positions; Management Teams; Managerial Roles; Public Relations Industry; Computer Industry

September 1971 (Revised September 1983)
Case

Gentle Electric Co.

By: W. Earl Sasser

Designed to illustrate various levels of complexity in determining optimum order sizes for a single item inventory policy. Students are asked to evaluate the impact of recent operational changes on the firm's ordering policy. Intended to follow the students' initial... View Details

Keywords: Change; Policy; Supply Chain; Complexity; Electronics Industry

April 1971 (Revised April 1983)
Case

General Electric Co.--1970

By: William E. Fruhan Jr.

Keywords: Manufacturing Industry; Consumer Products Industry

2012
Case

Advanced Leadership Pathways: Richard Fahey and Robert Saudek (A): Lighting Liberia

By: Rosabeth M. Kanter and Anne Arlinghaus

After successful careers as lawyers Richard Fahey and Robert Saudek set out to tackle a large-scale infrastructure challenge in a complex environment by increasing Liberian citizens’ access to lighting solutions. They developed the Liberian Energy Network, which aimed... View Details