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    Antonio Moreno

    Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry

      Eva Ascarza

      Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit.  She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • 13 Jul 2016
      • HBS Case

      How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

      find first—the customer chicken or the service egg? “As a small company you cannot afford to focus on both with the same amount of effort. You may need to prioritize one side.” Preparing to teach a new course on e-commerce marketing next... View Details
      Keywords: by Michael Blanding; Retail; Service; Transportation
      • Web

      Africa - Global

      Al Qadhi Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined... View Details
      • 12 Jun 2018
      • First Look

      New Research and Ideas, June 12, 2018

      https://www.hbs.edu/faculty/Pages/item.aspx?num=54559 Harvard Business School Case 118-016 Data Science at Target Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small... View Details
      Keywords: Dina Gerdeman
      • 28 Feb 2018
      • HBS Seminar

      Kartik Hosanagar, Wharton, University of Pennsylvania

      • Web

      Technology & Operations Management - Faculty & Research

      curation impacts the participants of the marketplace as well as the marketplace dynamics. Keywords: Algorithms ; Marketplaces ; Marketplace Matching ; E-commerce ; Demand and Consumers ; Customer Focus and Relationships ; Market... View Details
      • Web

      Middle East & North Africa - Global

      built? May 2025 Case Boutiqaat: Influencing Retail in MENA By: Juan Alcacer and Noor Al Qadhi Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic... View Details

        Ryan W. Buell

        Ryan W. Buell is a Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. He teaches View Details

        Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

          Julian De Freitas

          Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

          Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

            Isamar Troncoso

            Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

            Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

            Keywords: e-commerce industry; e-commerce industry; e-commerce industry
            • January 2021
            • Case

            Anodot: Autonomous Business Monitoring

            By: Antonio Moreno and Danielle Golan
            Autonomous business monitoring platform Anodot leveraged machine learning to provide real-time alerts regarding business anomalies. Anodot’s solution was used in various industries in order to primarily monitor business health, such as revenue and payments, product... View Details
            Keywords: Digital Platforms; Internet and the Web; Knowledge Sharing; Information Management; Sales; Value Creation; Product Positioning; Israel
            Related
            • July–August 2023
            • Article

            Demand Learning and Pricing for Varying Assortments

            By: Kris Ferreira and Emily Mower
            Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
            Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
            Related
            • 31 Jan 2022
            • Research & Ideas

            Where Can Digital Transformation Take You? Insights from 1,700 Leaders

            This is the first of our three-part "Leading in the Digital Era" series. Read parts two and three. "Got a driver’s license? Good! Now, step into this Formula 1 racecar." This was how one executive of a Latin American e-commerce company... View Details
            Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

              V. Kasturi Rangan

              Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

              Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
              • Web

              All Industries

              E-Commerce 2% $128k 25th Percentile Base $143k Median $170k 75th Percentile Base $88k 50% Receiving N/A Equipment / Hardware / Networking <1% N/A N/A N/A Internet Services 3% $151k 25th Percentile Base $172k Median $205k 75th Percentile... View Details

                David E. Bell

                David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.

                During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details

                Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                  Janice H. Hammond

                  Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

                  Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                    Youngme Moon

                    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

                    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

                      Shane M. Greenstein

                      Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit. 

                      Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details

                      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry