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  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

planned to pursue an aggressive schedule, moving the firm's Alzheimer's and Parkinson's disease imaging compounds through clinical trials and into the market. This involved expanding the firm's facilities and headcount, and he planned to... View Details
Keywords: Martha Lagace
  • 22 Nov 2016
  • First Look

November 22, 2016

and the University of California, Berkeley were in the middle of a contentious patent dispute over which entity controlled a breakthrough gene editing technology called CRISPR-Cas9. With CRISPR-Cas9, scientists might soon be able to cure previously incurable genetic... View Details
Keywords: Sean Silverthorne
  • 17 May 2011
  • First Look

First Look: May 17

would expand the number of diseases covered from 19 to over 3,500. Is it the right move, and what does PLM need to do to make it a success? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511093-PDF-ENG Financing New Ventures... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-risk customer base. How core is this to the strategy of a for-profit firm... View Details
Keywords: Martha Lagace
  • 20 Sep 2016
  • First Look

September 20, 2016

School Case 816-072 Neurotrack and the Alzheimer's Puzzle Elli Kaplan founded Neurotrack in 2012 with a breakthrough noninvasive cognitive diagnostics test that will detect Alzheimer's disease in its earliest pre-symptomatic stages. While... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2011
  • First Look

First Look: March 15

and public sector workers who are both motivated by the mission of their positions and the remuneration. Zambia was facing a healthcare human resource crisis with less than half of the healthcare workers needed to meet health needs. Yet, it was simultaneously burdened... View Details
Keywords: Sean Silverthorne
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

Life was hard enough for the one-third of Americans who had wrestled with anxiety prior to the COVID-19 pandemic. Now, the disease that has killed almost 100,000 in the United States, left millions unemployed, and socially distanced many... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 15 Jan 2013
  • First Look

First Look: January 15

promoted services ranging from data-driven technologies that helped manage stress to mobile tools that attempted to diagnosis medical conditions as diverse as Alzheimer's disease and foot ulcers. The case is set in August 2011 as Rock... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

have assumed greater roles in defining disease categories than in the past and now influence clinical trials and participate in regulatory decision making. Yet these developments are far from universal and are taking very different forms... View Details
Keywords: Martha Lagace
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

neurodegenerative diseases such as Alzheimer's and Parkinson's. Case provides an opportunity to discuss the challenges of non-profit management, medical research and to debate appropriate strategy for the Miami Project in 2007. Purchase... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

Thinking Authors:Richard S. Tedlow and David Ruben Periodical:The American (January-February 2008) Abstract Too many U.S. businesses (including tires, super-markets, and information technology) have been infected with the disease of... View Details
Keywords: Martha Lagace
  • 08 Jun 2010
  • First Look

First Look: June 8

model for inflammatory bowel disease in 2001 and 2009, before and after the reorganization. The case can be used to examine health care provider strategy, integrated care delivery, and quality measurement. The case also profiles Sweden's... View Details
Keywords: Martha Lagace
  • 29 Apr 2014
  • First Look

First Look: April 29

screening rate for breast cancer, a disease that killed over 12,000 Japanese women in 2011. Cancer screening initiatives accounted for 60% of the company's 2013 sales of $2.5 million. Purchase this case: View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

a not-for-profit research center at the Harvard Medical School (HMS). The center was started in late 2000 with a gift of $37.5 million from an anonymous donor. Its mandate was to conduct research that could lead to actual treatments for neurodegenerative View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

prenatal screening for genetic diseases and DNA tests to determine lineage and paternity. In addition, the company launched a wholly-owned subsidiary, the Stem Cell Company. CEO Robert Jansen hoped to grow the Stem Cell Company but faced... View Details
Keywords: Martha Lagace
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details
Keywords: Martha Lagace

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