Direct To Consumer Marketing - Publications - Faculty & Research

01 Oct 1996
News

Leading In a New Era

have today's senior executives, trained in the days when the pyramidal organization and domestic markets held sway, made the transition to a global, technology-driven economy? For three 1971 classmates and... View Details

Keywords: Nancy O. Perry

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

Amabile's classroom help him to walk the fine line between guiding his company's creative team down the path recommended by market research and stifling their creativity by giving too much direction. "What... View Details

01 Apr 1996
News

Stewards of the Seventh Generation

resources are limited, and there are more than enough attractive ways to use them - whether for tactical investment in product quality or strategic investments in new market development." A Global Issue Fri... View Details

Keywords: Marguerite Rigoglioso, Garry Emmons, Linda Goodspeed, and Elaine Gottlieb

01 Dec 2006
News

Inside Intel

mater and home of The Grove School of Engineering (2005). In 1985, Japanese suppliers overtook the American industry in global share of market for semiconductors. As Intel’s sales slipped, the company clung View Details

Keywords: Richard S. Tedlow; Hanna, Julia; technology; manufacturing; innovation; Computer and Electronic Product Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

01 Sep 2017
News

A Jolt for the African Coffee Industry

offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

01 Sep 2020
News

The Devil You Don’t Know

signal to people that there will be demand in the future and things are going to get better. The way to send that signal, in his view, was through deficit spending. If the... View Details

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

impossible for me to answer this question without sounding hyperbolic, but the reality is VR has the potential to dramatically transform how we live, work, and socialize. Today, VR’s View Details

08 Jun 2023
News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

firm's mission is to empower under-resourced small business owners and accelerate their success by providing high-impact and customized strategic, financial, operational, and marketing support. "The... View Details

Keywords: Margie Kelley

01 Dec 2019
News

Capitalizing the Corner Shop

engineering consulting company, and his mother started four businesses, ranging from a video game store to a bakery—Kehinde was exposed early on to the pains of capital constraints. “I grew up seeing how... View Details

Keywords: Dan Morrell

01 Apr 1996
News

Stasis and Turmoil: HBS Research for the Real World

ongoing scrutiny on the part of government regulators, who themselves experience a wide range of pressures from consumer and other advocacy groups." Emmons argues that ultimately the notion that government is becoming less relevant View Details

01 Jun 2016
News

Alumni and Faculty Books for June 2016

The techniques include creating a demand-space map to predict how big a share can be won with the proper mix of emotional and functional benefits; determining a strategic direction for where View Details

20 Feb 2013
News

Thanking Veterans Online

School in the fall of 2008, he had been a US Army captain serving in Iraq, but it wasn't until his second year at HBS that a chance conversation directed him to a Veterans Administration program that... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade

01 Feb 1998
News

Not Your Typical Business Conference

Smith Barney; Janet M. Green (MBA '88), partner at Ernst & Young; Ann M. Sarnoff (MBA '87), senior vice president of Nickelodeon; and Nancy C. Walker (MBA '86), general manager of Mosby Consumer Health. Among their words of advice View Details

01 Dec 2003
News

Selling Digital Privacy

those companies, not to the individuals. The companies in turn resell that information to others, leaving the source of the information — the individual — out of the loop. Today, View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2016
News

Alumni and Faculty Books for March 2016

answer is ambidexterity. Firms must remain competitive in their core markets while also winning in new domains. O’Reilly and Professor Tushman explain how shrewd organizations have used an ambidextrous approach View Details

02 Feb 2023
News

Can We Really Engineer a Climate Fix?

fill out the rest of those properties that are important to you. And you essentially use that to invent molecules that we haven't seen before or used before for direct air... View Details

01 Sep 2008
News

Balanced Equation

husband and two children across the country for a job at a no-name Internet start-up. What changed your mind? I spent the day at eBay. I learned that users were deeply dedicated to the site, which had a compound monthly growth rate of 70... View Details

Keywords: James Aisner;Deborah Blagg;Julia Hanna;Susan Young; Management, Scientific, and Technical Consulting Services; Professional Services

30 May 2024
News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

science of behavioral economics as it is applied to health care. Behavioral economics, which combines psychology and economics to understand individual decision-making and View Details