Digital Marketing - Publications - Faculty & Research

01 Dec 2013
News

Curing Health Care

every time," Tecco notes. "It's a great example of using technology to reduce costs and save time." Musing on the risk-reward equation of launching a start-up in the digital health space, Tecco acknowledges that the tough regulatory... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

01 Jan 2003
News

Greylock

with Digital Equipment Corp., for instance-was a way to make it big in this business," explains Elfers, who was in charge of the first investment portfolio. "But I felt that if Greylock were to be successful in the long run, we should be... View Details

16 Sep 2015
News

Built for Speed

Arizona, give their CEO updates on their respective projects via video chat. There are more than a dozen reports, covering everything from marketing to engineering to HR. Some are brief, some—a disagreement over a potential... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

which is a pretty incredible 10-year journey. Flint: What was the vision at the outset? Zatlyn: Well if you read the first sentence of our business plan competition that we had to write: Cloudflare is a service that will accelerate internet properties or View Details

01 Dec 1999
News

From the Editors

briefly when Bates left in 1928, and former newspaper correspondent John Hunter Sedgwick (MBA '22), who began his ten-year assignment in 1929. In the first of his trademark editorials on world events, Sedgwick commented on the recent stock View Details

Keywords: Deborah Blagg

01 Jun 2018
News

June 2018 Alumni and Faculty Books

Rob Ristagno (MBA 2005) Independently published Ristagno guides you step-by-step through the five forces of dramatic online revenue growth and shows why it is vital to identify your very best customers and focus relentlessly on their wants and needs. View Details

01 Dec 2016
News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

Ukraine will likely intensify, roiling energy markets further and raising questions about the future of globalization, says HBS Professor Rawi Abdelal. Putin’s iron fist vs. Zelensky’s moral clarity Historian and HBS professor Nancy... View Details

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