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Show Results For
- All HBS Web
(454)
- People (2)
- News (88)
- Research (241)
- Multimedia (2)
- Faculty Publications (89)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
we wanted to give consumers and citizens a deeper understanding of the marketing system, what it means for democratic society, and their power to influence it." Sean Silverthorne: In general, how does good marketing reinforce... View Details
Keywords: by Sean Silverthorne
- Profile
Laura Mackay
argument, and to influence and persuade others-critical capabilities for effective leaders. Furthermore, I wanted to be at a place at the forefront of healthcare innovation where I would have access to and be a part of the latest... View Details
- 01 Jun 2014
- News
Liberal Smarts
experience influence this decision to focus on liberal arts? I majored in visual and environmental studies and specialized in filmmaking, and I joke with my colleagues that I made up for my sins in liberal arts by getting a business... View Details
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
2.0" turned up on the online encyclopedia one day—and was recommended for deletion—McAfee and colleague Karim R. Lakhani knew they had the makings of an insightful case study on collaboration and governance in the digital world.... View Details
Keywords: by Sean Silverthorne
- Web
Online Entrepreneurial Marketing Course | HBS Online
influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- Web
Research Links: Records of Railroad Companies & Personal Papers - Railroads and the Transformation of Capitalism | Harvard Business School
railroads with which the Nashua and Lowell had dealings. Alfred D. Chandler Papers The collection provides a comprehensive view of historian Alfred D. Chandler’s sixty year academic career. Chandler’s study of railroads as the first modern enterprise View Details
- 11 Apr 2017
- First Look
First Look at New Research, April 11
forthcoming Journal of Accounting & Economics Career Concerns of Banking Analysts By: Horton, Joanne, George Serafeim, and Shan Wu Abstract—We study how career concerns influence banking analysts' forecasts and how their forecasting... View Details
- 13 Mar 2018
- First Look
March 13, 2018
correlate with higher national happiness. Across levels of analysis, our results suggest that both the amount and diversity of digital emotion expression influences well-being. Download working paper:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2014
- News
What’s Next
Engagement Opportunities The "Case for HBS" ebook NN: We have been giving both of these questions a lot of thought, particularly since the launch of the edX/HarvardX platform more than a year ago. We've approached this at HBS not as an either-or proposition but with an... View Details
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
their advertising budgets in a very ad hoc manner—throwing money into whatever bucket they perceive to have most influenced past purchase decisions. Some have gone a step further by running experiments with participants to determine which... View Details
- Web
Buy Now, Pay Later: Credit, Information, and the Courts
rating. The case law and regulatory structure arising out of these legal challenges set precedents that continue to influence the law relating to privacy, libel, and intellectual property today. The nineteenth-century Mercantile Agency... View Details
- Web
Venture Capital and Private Equity - Course Catalog
allocation underpinnings: mean-variance analysis, Modern Portfolio Theory, the Efficient Frontier, and Monte Carlo simulations The “Yale Model” Key fund terms: fees, expenses, carried interest, hurdle rates, and GP co-investment How fund cash flows work How LPs choose... View Details
- 25 Oct 2011
- First Look
First Look: October 25
scale and influence in the technology industries that fall under the incidence of their assets. We also discuss some efficiency issues raised by the growing prominence of patent merchants. Download the paper:... View Details
Keywords: Sean Silverthorne
- Web
Global Activities 2020-2021 - Global Activities 2021
for good in society. This report features a selection of stories that highlight the School’s influence and impact around the world during fiscal year 2021 (July 1, 2020–June 30, 2021). Africa Developing the Skills to Drive Change in... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
of companies that are helping create the conditions for the industry’s growth by amassing knowledge about best practices, influencing the development of regulations, exploring new uses for drones, developing a professional workforce, and... View Details
Keywords: Dina Gerdeman
- Web
Archival Collections - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Education Alumni Baker Library Historical Collections MORE EXHIBITS HISTORICAL COLLECTIONS RESEARCH LINKS SITE CREDITS GEORGES F. DORIOT Research Links Archival Collections Baker Archival Collections Baker VC Collections Related Collections Bibliography View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
Goals for influencing government should flow directly from the analytic frameworks that companies use to develop business strategies. As Michael Porter noted in Competitive Strategy, "No structural analysis is complete without a... View Details
- 16 Jul 2024
- Blog Post
Advancing Health Equity: Social Enterprise Summer Fellow Simona Stancov (MBA 2025)
preventive interventions in Burkina Faso Efforts to better understand and address out-of-pocket costs in Benin Development of a costing tool to estimate resource needs for digitizing campaigns in Africa Why did you choose this internship... View Details
- 01 Apr 1997
- News
Facing the Music
go the tour route." Given the influence of radio in making or breaking an artist, cases of corruption and the "buying" of airtime are legendary in the music industry. Today, however, notes Boberg, things are different. "That may have... View Details
Keywords: Marguerite Rigoglioso
- Profile
Tafadzwa Samushonga
mother demonstrated how to use that support responsibly,” Tafadzwa explains. “Remaining anchored in our community, she taught me to boldly pursue independence, so that I, too, would become better positioned to help others.” While Tafadzwa’s upbringing View Details
Keywords: Consulting