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    Mitchell Tang

    Mitchell Tang graduated in 2016 from the University of Pennsylvania, where he completed dual-degrees in computational biology and economics as part of the Vagelos Program in Life Sciences and Management (LSM). While at Penn, Mitchell was involved in research at the... View Details

    • 2020
    • Working Paper

    Targeting for Long-Term Outcomes

    By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
    Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
    Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
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    • 29 May 2001
    • Research & Ideas

    How Technological Disruption Changes Everything

    who are focused on their existing and most profitable markets and don't see the threat coming from below. Exhibit A: The death of Digital Equipment Corp., which, along with a string of other minicomputer firms, was taken down by the PC... View Details
    Keywords: by Sean Silverthorne; Health
    • 21 Aug 2018
    • First Look

    New Research and Ideas, August 21, 2018

    2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. View Details
    Keywords: Dina Gerdeman
    • October 2021 (Revised January 2022)
    • Supplement

    Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)

    By: Linda A. Hill and Emily Tedards
    This case is the third installment in a series about the 10-year cultural and digital transformation of Pfizer’s Global Clinical Supply organization. In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone... View Details
    Keywords: Clinical Supply Chain; COVID-19; Vaccine; Agile; Innovation and Invention; Change Management; Organizational Culture; Transformation; Leadership; Corporate Strategy; Health Pandemics; Crisis Management; Mission and Purpose; Health Care and Treatment; Supply Chain Management; Digital Transformation
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    • 14 May 2019
    • Research & Ideas

    Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

    When health insurer Cigna Corp. appeared in front of a judge for allegedly misleading shareholders on Medicare regulations this spring, plaintiffs thought they had a strong case. After all, Cigna had published its own document titled... View Details
    Keywords: by Michael Blanding
    • 09 Mar 2009
    • Research & Ideas

    How to Revive Health-Care Innovation

    started by digging one-foot trenches to run water lines from homes to the pipes under the street. Toyota's launch vehicle was a Corona, not a Lexus. Health care is no different. An illustration: Angioplasty has transformed the View Details
    Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
    • Article

    Time-Driven Activity-Based Costing in Emergency Medicine

    By: Robert S. Kaplan, Brian J. Yun, Anand M. Prabhakar, Jonathan Warsh, John Brennan, Kyle E. Dempsey and Ali S. Raja
    Value in emergency medicine is determined by both patient-important outcomes and the costs associated with achieving them. However, measuring true costs is challenging. Without an understanding of costs, emergency department (ED) leaders will be unable to determine... View Details
    Keywords: Time-Driven Activity-Based Costing; Emergency Room; Health Care and Treatment; Value; Cost Management; Activity Based Costing and Management
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    • May 2018
    • Article

    The Economics of Patient-Centered Care

    By: Guy David, Philip Saynisch and Aaron Smith-McLallen
    The Patient-Centered Medical Home (PCMH) is a widely-implemented model for improving primary care, emphasizing care coordination, information technology, and process improvements. However, its treatment as an undifferentiated intervention in policy evaluation obscures... View Details
    Keywords: Primary Care; Accreditation; Patient-centered Medical Home; Health Care and Treatment; Economics
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    • November 2022
    • Teaching Note

    Proximie: Using XR Technology to Create Borderless Operating Rooms

    By: Ariel D. Stern, Alpana Thapar and Menna Hassan
    Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
    Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Health Industry
    Related
    • 16 Apr 2019
    • First Look

    New Research and Ideas, April 16, 2019

    Recommendations are based on analyses of individuals’ career histories in the professional services sector and other settings, such as appliance manufacturing, oil and gas, health care, and education. The article proposes strategies on... View Details
    Keywords: Dina Gerdeman
    • 07 Apr 2022
    • HBS Seminar

    Hummy Song, Wharton

    • January 2015 (Revised January 2017)
    • Case

    Curriculum Associates: Turning the Page from Tradition to Innovation

    By: John J-H Kim and Christine S. An
    Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental... View Details
    Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry
    Related
    • 2018
    • Working Paper

    Zig-Zagging Your Way to Transformative Impact

    By: V. Kasturi Rangan and Tricia Gregg
    Achieving transformative impact has been much discussed by social entrepreneurs, funders, and consultants. These discussions have focused on issues of increasing impact and scale, but often with no clear distinction between the two terms. In order to provide clarity,... View Details
    Keywords: Social Entrepreneurship; Performance Efficiency; Growth and Development; Outcome or Result; Strategy
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    • Program

    Program for Leadership Development

    that embraces digital transformation and implement strategies that drive breakthrough innovation. Read More Master the cross-functional challenges of corporate leadership Lead organizational change and inspire high-performing global teams... View Details
    • Article

    Social Technology: An Interdisciplinary Approach to Improving Care for Older Adults

    By: Arthur Kleinman, Hongtu Chen, Sue E. Levkoff, Ann Forsyth, David E. Bloom, Winnie Yip, Tarun Khanna, Conor J. Walsh, David Perry, Ellen W. Seely, Anne S. Kleinman, Yan Zhang, Yuan Wang, Jun Jing, Tianshu Pan, Ning An, Zhenggang Bai, Jiexiu Wang, Qing Liu and Fawwaz Habbal
    Population aging is a defining demographic reality of our era. It is associated with an increase in the societal burden of delivering care to older adults with chronic conditions or frailty. How to integrate global population aging and technology development to help... View Details
    Keywords: Health Care and Treatment; Age; Service Delivery; Information Technology; Collaborative Innovation and Invention
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      Brian L. Trelstad

       

      Brian Trelstad is a Senior Lecturer at Harvard Business School in the General Management Unit and the Faculty Chair of the Advanced Leadership Initiative. He teaches elective courses on Social Entrepreneurship and Systems... View Details

      Keywords: health care; health care; health care; health care; health care; health care
      • September 2018 (Revised December 2019)
      • Case

      Zebra Medical Vision

      By: Shane Greenstein and Sarah Gulick
      An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details
      Keywords: Radiology; Machine Learning; X-ray; CT Scan; Medical Technology; Probability; FDA 510(k); Diagnosis; Business Startups; Health Care and Treatment; Information Technology; Applications and Software; Competitive Strategy; Product Development; Commercialization; Decision Choices and Conditions; Health Industry; Health Industry; Health Industry; Israel
      Related
      • 27 Aug 2013
      • First Look

      First Look: August 27

      Journal of Economic Behavior & Organization Simplification and Saving By: Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian Abstract—The daunting complexity of important financial decisions can lead to procrastination. We evaluate a low-cost... View Details
      Keywords: Sean Silverthorne
      • 18 Oct 2021
      • Blog Post

      Embracing Activism for Social Change

      priority of the initiative. “Feedback was overwhelmingly positive.” The second part was creating a crisis intervention team to partner with police patrols in neighborhoods where substance abuse, mental View Details