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- All HBS Web (596)
- Faculty Publications (145)
- Web
A Guided Experience into the World of Entrepreneurship - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely... View Details
Keywords: by Sean Silverthorne
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
Source: peterhowell Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart data strategy. Data has always been important in business, of course. But with the... View Details
Keywords: by Dina Gerdeman
- Web
The Art of American Advertising: 1865 - 1910
cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for eye-catching, widespread... View Details
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Colorless: American Photography and Material Culture Between the Wars . Ann Arbor: University of Michigan, 1991, p. 6. See Stein, note 11, p. 119. “Margaret Bourke-White on Color Photography and Photo-Murals,” Commercial Photographer... View Details
- Web
Tsedal Neeley | About
innovating, sparking trends, and tackling global challenges. She focuses on leading transformation through digital innovation and global expansion, and regularly conducts research and advises organizations on scaling View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions... View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
- Web
A Journey of Discovery, Teamwork, and Impact with FIELD Global Immersion - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- 11 Mar 2024
- News
In Harmony
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details
- 12 Oct 2011
- First Look
First Look: October 12
influence a team's knowledge-integration capability. We test our theoretical framework using data on knowledge workers in professional services and discuss implications for research and practice. Manage the Culture Cycle Author:James L.... View Details
Keywords: Sean Silverthorne
- August 2018 (Revised October 2019)
- Case
C3.ai—Driven to Succeed
By: Robert Simons and George Gonzalez
CEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee... View Details
Keywords: Strategy Execution; Performance Measurement; Critical Performance Variables; Strategic Boundaries; Internet Of Things; Artificial Intelligence; Software Development; Big Data; Machine Learning; Business Startups; Management Style; Business Strategy; Performance; Measurement and Metrics; Organizational Culture; AI and Machine Learning; Digital Transformation; Applications and Software; Digital Marketing; Analytics and Data Science; Technology Industry; United States; California
Simons, Robert, and George Gonzalez. "C3.ai—Driven to Succeed." Harvard Business School Case 119-004, August 2018. (Revised October 2019.)
- 01 Dec 2022
- News
Future Vision
Illustration by PJ Loughron Illustration by PJ Loughron How has your experience as Dean of the School differed from your experience as a member of the faculty? Being on campus and engaging with faculty, staff, and students is something I have done for many years, and... View Details
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
other mistake companies make with innovative culture is presenting it as something that is going to be really fun." And, sometimes responding is not even the right response. As I write in the book with the example of View Details
Keywords: by Martha Lagace
- Web
Hands-on Learning About Global Markets - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Profile
Kiran Gandhi
What’s the one thing you’re most excited about learning at HBS? The reason I’m here is to be in the classroom! In my previous job, I was the first digital analyst for Interscope Records. My boss had an MBA, and I realized that many people... View Details
Keywords: Entertainment/Media
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
- Web
8 Stories from PRIDE for National Coming Out Day - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
- Web
HBS - The year in Review
the School's culture and organization. Milestones in the following months include announcing the appointment of Terrill Drake as the School's first Chief Diversity and Inclusion Officer, increasing the number of Black case protagonists in... View Details
- Web
National Markets - The Art of American Advertising
“Household routines involved making fewer things and purchasing more; consumption became a major part of the work of the household,” cultural historian Susan Strasser asserts. “Formerly customers , purchasing the objects of daily life... View Details