Development - Publications - Faculty & Research - Harvard Business School

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January 1996
Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright

Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details

Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry

January 2004
Background Note

Why Developers Don't Understand Why Consumers Don't Buy

By: John T. Gourville

Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details

Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias

02 Mar 2012
News

Developing Global Leaders Is America's Competitive Advantage

August 2008
Article

From Clusters to Cluster-Based Economic Development

By: Christian H.M. Ketels and Olga Memedovic

Over the last decades, changes in the global economy and the emergence of Global Value Chains (GVCs) have raised the interest in understanding the specific conditions and cross-company interactions within and across locations. For companies, the need to choose the... View Details

Keywords: Development Economics; Economy; Value; Business Strategy; Competition; Performance Productivity; Cost; Natural Environment; Policy; Business and Stakeholder Relations; Framework; Industry Clusters

01 Dec 2011
News

Harvard to Restart Allston Development

The Harvard Corporation in September endorsed a plan to restart development of a science complex on Western Avenue across from HBS and to create an “enterprise research” campus with a hotel and conference center. In an open letter to the... View Details

Keywords: Allston; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services

March 2011
Case

Uganda: The Constitution of Development

By: Catherine S. M. Duggan and Alexander Roehrkasse

Keywords: Developing Countries and Economies; Public Administration Industry; Uganda

1993
Chapter

Cases, Publication, and Career Development

By: S. A. Greyser

Keywords: Personal Development and Career

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February 2001
Article

Sequential Testing in Product Development

By: S. Thomke and David E. Bell

Keywords: Research and Development; Product

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April 1994 (Revised August 1994)
Case

Brazilian Foundation for Sustainable Development

By: Forest L. Reinhardt

Keywords: Development Economics; Environmental Sustainability; Policy; Brazil

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1998
Chapter

Developing Products for the Internet

By: A. D. MacCormack and M. Iansiti

Keywords: Product Development; Internet and the Web; Information Technology; Technology Industry

October 1999
Article

Software Development on Internet Time

By: M. A. Cusumano and D. B. Yoffie

Keywords: Applications and Software; Research and Development; Internet and the Web

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1990
Published Proceedings

Enhancing Knowledge Development in Marketing

By: A. Parasuraman, William Bearden, Rohit Deshpandé, Valerie S. Folkes, Thomas J. Madden, David W. Stewart, Rajan Varadarajan and William L. Wilkie

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Article

Developing Trust to Stand Out

March 1979
Article

Developing Country Investors in Indonesia

By: Louis T Wells Jr and V'Ella Warren

Keywords: Global Range; Investment; Indonesia

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December 2007 (Revised January 2008)
Teaching Note

Eli Lilly: Developing Cymbalta (TN)

Teaching Note for 507-044 View Details

Keywords: Health; Pharmaceutical Industry

February 2007 (Revised May 2008)
Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain

January 2001
Supplement

Pharmacyclics: Financing Research and Development

By: Richard S. Ruback

Spreadsheet to (9-201-056). Presents exhibits 2, 3, 4, 9, 10, and 11. Download only. View Details

January 2000
Teaching Note

Mexican Foundation For Rural Development

By: James E. Austin

Teaching Note for (9-300-082). View Details

Keywords: Mexico

July 1983
Background Note

Self-Assessment and Career Development Process

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October 1989 (Revised January 1990)
Case

Franklin Research and Development Corp.

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