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  • December 2003 (Revised April 2004)
  • Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
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  • 01 Feb 2008
  • What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

sustainability is more achievable "if the concept is integrated into the business model at inception." And as Laura Howard put it, "This works best in small companies who can design their entire business and View Details
Keywords: by Jim Heskett
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

  PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both cases, the pre-launch publicity was View Details
Keywords: by John Quelch; Consumer Products; Advertising
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

user community is a great example of how a company can gain competitive advantage by tapping into its user community. LEGO allows its users to create their own designs and share them with other users. They can even enter these View Details
Keywords: by Danielle Kost
  • 29 Sep 2015
  • First Look

September 29, 2015

dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market design choice results in an... View Details
Keywords: Carmen Nobel
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by designing a large-scale field experiment that involved nearly 20,000... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
  • 12 Mar 2012
  • Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

businesses, there's no reason to have a chief marketing officer because there's no single company brand to manage. But in companies that have more related businesses, it makes sense to have these positions toward the top with the... View Details
Keywords: by Carmen Nobel
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

technique. Also included in each toolkit is a spreadsheet supplement that contains sample problems; interactive graphs and tables that illuminate the concept visually; and a prebuilt Excel model that guides users in conducting quantitative analysis. The toolkits are... View Details
Keywords: by Sarah Jane Gilbert
  • 09 Oct 2012
  • First Look

First Look: October 9

investigates teaming in the high-stakes, fast-paced setting of a hospital emergency room and focuses on the effects of a new organizational structure, which we call a team scaffold, on teaming effectiveness and performance outcomes. Using a multi-method research View Details
Keywords: Sean Silverthorne
  • 15 Mar 2011
  • First Look

First Look: March 15

tax policy. Teams and Team Effectiveness in Health Services Organizations Authors:Bruce J. Fried, Sharon Topping, and Amy C. Edmondson Publication:In Health Care Management: Organization Design and Behavior. 6th ed., edited by Lawton... View Details
Keywords: Sean Silverthorne
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details
Keywords: by Rosabeth Moss Kanter
  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

negative advertisements we've seen from the Clinton campaign: "Fear appeal" ads, such as the 3am phone call, designed to worry voters about Obama's lack of experience. Guilt-by-association ads that include footage of Pastor... View Details
Keywords: by John Quelch
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food and nonfood lines, but differ... View Details
Keywords: Martha Lagace
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head shops? View Details
Keywords: by Michael Blanding; Food & Beverage
  • January 2020
  • Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details
Keywords: Business Ventures; Trends; Customers; Design; Entrepreneurship; Food; Goods and Commodities; Innovation and Invention; Marketing; Brands and Branding; Demand and Consumers; Distribution; Product Development; Sales; Information Technology; Internet and the Web; Applications and Software; Consumer Products Industry; Retail Industry; Technology Industry; Electronics Industry; Manufacturing Industry; United States
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  • 22 May 2007
  • First Look

First Look: May 22, 2007

explore the use of more distributed institutional forms. In this article, we review the emerging scholarship on the formation and function of self-regulatory institutions. Download the paper: http://www.hbs.edu/research/pdf/07-089.pdf Evolution Analysis of Large-Scale... View Details
Keywords: Martha Lagace

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