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Publications

Publications

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  • All HBS Web  (787)
    • People  (4)
    • News  (202)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)

Show Results For

  • All HBS Web  (787)
    • People  (4)
    • News  (202)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)
← Page 15 of 787 Results →
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

service’s heavy users, who were looking for a way to organize all their tweets into subjects. Nintendo consulted non-gamers to design its Wii console, to make it easy for everyone to use. When Honda asked owners of its Ridgeline pickup... View Details
Keywords: by Lane Lambert
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like shoes, but at the top of the list should be the particular View Details
Keywords: by Dina Gerdeman; Retail
  • Web

Online Business Essential Courses | HBS Online

3 Courses Credential of Readiness (CORe) Designed to help you achieve fluency in the language of business, CORe is a business fundamentals program that combines Business Analytics, Economics for Managers, and Financial Accounting with a... View Details
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry. “We’re not saying everyone... View Details
Keywords: by Kristen Senz
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

communications during the crisis, unless the product in question was specifically designed to help them with serious pandemic-related life challenges. Communications that were perceived to benefit the brand... View Details
Keywords: by Sean Silverthorne
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note:... View Details
Keywords: Martha Lagace
  • Web

Virtual Job Search Teams - Alumni

Careers Virtual Job Search Teams Careers Virtual Job Search Teams Ready to make a career change? Considering that next step? Don’t struggle alone. Use the structure of a Virtual Job Search Team facilitated by an HBS Career Coach designed... View Details
  • 22 May 2012
  • First Look

First Look: May 22

Carliss Baldwin, and John Rusnak Publication:In Design Structure Matrix Methods and Applications, edited by S.D. Eppinger and T.R. Browning. The MIT Press, forthcoming Abstract An abstract is unavailable at this time. Publisher's Link: View Details
Keywords: Sean Silverthorne
  • Web

Winners & Runners-Up | New Venture Competition

science-powered platform. Social Enterprise Track, 2021 Shelly Xu Design (SXD) Shelly Xu, HBS 2021 Ahmed Fardin Junga Park, HBS 2021 Social Enterprise Track & Crowd Favorite Winner Vocal Justice Shawon Jackson, HKS Social Enterprise Track... View Details
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

requiring that all cannabis products (including smoke, vapor, edible, and beverage products) be sold via designated “dispensaries,” not at more accessible or common outlets such as liquor stores, supermarkets, and convenience shops.... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 12 Aug 2019
  • Research & Ideas

How Scale Changes a Manager's Responsibilities

product designs because she was out fundraising or handling 27 other fires. Here’s how to avoid this: As early as you can in your company’s lifetime, articulate your company’s True North and product guardrails, and evangelize it like... View Details
Keywords: by Julia Austin
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week Pay by August 28 $1,850 Certificate Design... View Details
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

deontology consists of many principles, which might, at times, conflict. In three studies, we design a conflict around moral principles and find that the relationship between moral judgment and religiosity is more nuanced than currently... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • 10 Mar 2015
  • First Look

First Look: March 10

working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2397317   Cases & Course Materials Harvard Business School Case 515-042 Simplot Plant Sciences: Designing a Better Potato Privately held Simplot has developed a new... View Details
Keywords: Carmen Nobel
  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

primary objectives of screening investment or negotiating with investors. These agencies had the flexibility to attract personnel with the marketing expertise successful investment promotion requires. In addition, they were able to obtain sufficient autonomy to View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

will correspond to the technical patterns of dependency in the system under development. Thus the hypothesis predicts that developers with few or no organizational linkages will design independent system components, while developers with... View Details
Keywords: Martha Lagace
  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
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