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  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like shoes, but at the top of the list should be the particular View Details
Keywords: by Dina Gerdeman; Retail
  • 01 Mar 2024
  • News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details
Keywords: April White
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

communications during the crisis, unless the product in question was specifically designed to help them with serious pandemic-related life challenges. Communications that were perceived to benefit the brand... View Details
Keywords: by Sean Silverthorne
  • Web

Virtual Job Search Teams - Alumni

Careers Virtual Job Search Teams Careers Virtual Job Search Teams Ready to make a career change? Considering that next step? Don’t struggle alone. Use the structure of a Virtual Job Search Team facilitated by an HBS Career Coach designed... View Details
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note:... View Details
Keywords: Martha Lagace
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

focus on developing the U.S. market or on maximizing Greencore's position in the UK? Purchase this case: http://hbr.org/search/513052-PDF-ENG Building Brand Infosys Deshpandé, Rohit, and Vidhya MuthuramHarvard Business School Case 513-003... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

projects known for their cutting-edge designs and investment potential. Despite the tremendous success of the firm, Zhang Xin still looks at the future with great uncertainty. Average residential pricing in China has dropped, as... View Details
Keywords: Sean Silverthorne
  • Web

Winners & Runners-Up | New Venture Competition

science-powered platform. Social Enterprise Track, 2021 Shelly Xu Design (SXD) Shelly Xu, HBS 2021 Ahmed Fardin Junga Park, HBS 2021 Social Enterprise Track & Crowd Favorite Winner Vocal Justice Shawon Jackson, HKS Social Enterprise Track... View Details
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

requiring that all cannabis products (including smoke, vapor, edible, and beverage products) be sold via designated “dispensaries,” not at more accessible or common outlets such as liquor stores, supermarkets, and convenience shops.... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 27 Sep 2016
  • First Look

September 27, 2016

successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much should Longchamp focus on Le... View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Researchers - Managing the Future of Work

Vittorio Bassi, and Anant Nyshadham. Absenteeism, Productivity, and Relational Contracts Inside the Firm , Article, Journal of the European Economic Association, August 2024. With Achyuta Adhvaryu, Jean-François Gauthier, and Anant Nyshadham. View Details
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

deontology consists of many principles, which might, at times, conflict. In three studies, we design a conflict around moral principles and find that the relationship between moral judgment and religiosity is more nuanced than currently... View Details
Keywords: Sean Silverthorne
  • July 2022 (Revised August 2022)
  • Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
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  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

primary objectives of screening investment or negotiating with investors. These agencies had the flexibility to attract personnel with the marketing expertise successful investment promotion requires. In addition, they were able to obtain sufficient autonomy to View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

service’s heavy users, who were looking for a way to organize all their tweets into subjects. Nintendo consulted non-gamers to design its Wii console, to make it easy for everyone to use. When Honda asked owners of its Ridgeline pickup... View Details
Keywords: by Lane Lambert
  • Web

Business Insights Blog | HBS Online

Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and Climate Change CLIMB CORe Creating Brand Value Credential of Digital Innovation and Strategy View Details