Publications

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

Why is it that many of the same companies appear repeatedly on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? In their new book, The Ownership Quotient, HBS professors Jim Heskett and Earl Sasser... View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

June 2021
Article

Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design

By: Benjamin N. Roth and Ran I. Shorrer

Often market designers cannot force agents to join a marketplace rather than using pre-existing institutions. We propose a new desideratum for marketplace design that guarantees the safety of participation: Dominant Individual Rationality (DIR). A marketplace is DIR if... View Details

Keywords: Dominant Individual Rationality; Market Design; Safety

SSRN

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2007
Working Paper

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

By: Andrei Hagiu

Multi-sided platforms (MSPs), which bring together two or more interdependent groups of customers, have recently risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework which aims to organize academic and... View Details

Keywords: Multi-Sided Platforms

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summer 2003
Article

Design as Brokering of Languages: The Role of Designers in the Innovation Strategy of Italian Firms

By: Roberto Verganti

July 2018
Supplement

Designing Executive Compensation at Kongsberg Automotive (B)

By: Suraj Srinivasan and Quinn Pitcher

May 2018 (Revised January 2019)
Teaching Note

Designing a Compliance Program at AB InBev

By: Eugene Soltes

Teaching Note for HBS No. 118-071. View Details

Keywords: Governance; Crime and Corruption; Governance Compliance; Consumer Products Industry; Africa; Europe; India; North America

December 2014 (Revised February 2017)
Case

Simplot Plant Sciences: Designing a Better Potato

By: Jose B. Alvarez and Mary Shelman

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details

Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States

October 1985 (Revised March 1986)
Case

Ex-Cell-O Corp.: Flex-Cell-Options (A), Impetus and Design

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Article

Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective

By: Sven Kunisch, Markus Menz and David J. Collis

The corporate headquarters (CHQ) of the multi-business enterprise, which emerged as the dominant organizational form for the conduct of business in the twentieth century, has attracted considerable scholarly attention. As the business environment undergoes a... View Details

Keywords: Corporate Strategy; Organizational Design; Organizational Structure; Business Headquarters

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February 2010 (Revised September 2011)
Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann

In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details

Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States

March 2019
Module Note

Designing Management Systems to Support Multiunit Growth

By: Tatiana Sandino

March 2014
Technical Note

Board Design and Management: Consideration for Startups

By: Noam Wasserman and Anthony Tjan

Keywords: Boards; Startup Management

January 2021 (Revised February 2021)
Technical Note

A Three-Part Framework for Entrepreneurial Marketplace Design

By: Scott Duke Kominers

July 2018
Case

Designing Executive Compensation at Kongsberg Automotive (A)

By: Suraj Srinivasan and Quinn Pitcher

Article

Designing Transparency Systems for Medical Care Prices

By: David Cutler and Leemore S. Dafny

In the contentious political environment surrounding health care reform, calls for increased price transparency in health care are among the few areas of general agreement. But the wrong kind of transparency could actually harm patients, rather than help them. View Details

Keywords: Transparency; Health Care and Treatment; Price