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  • February 2018
  • Case

Health Savings Accounts: Enabling Consumer Participation

By: Regina E. Herzlinger and James Wallace
Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of... View Details
Keywords: Health Care; Healthcare Costs; Health Insurance; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Health Industry; United States
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  • February 2008 (Revised May 2009)
  • Supplement

Avaya (D): Early Results of the Demand Generation Initiative

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Cooperation; Sales
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  • Article

Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies

By: Robert J. Dolan
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  • Fast Answer

Health care: consumer expenditure

Where can I find data on health care consumer expenditure? You may browse or search the following resource by using keywords: health care consumer spending: United States: Statista  CMS National... View Details
  • Web

Consumer Information | MBA

Consumer Information The following links on a variety of subjects are designed to help visitors to the site locate important information about Harvard Business School (HBS). Presentation of the information complies with the Higher... View Details
  • April 2003
  • Comment

Editors' Comments: Bringing Consumers

By: A. P. Brief and M. H. Bazerman
Keywords: Communication; Customers
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  • Awards

American Marketing Association. Marketing Communications Special Interest Group Best Paper Award

By: Sunil Gupta
Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American Marketing Association for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of... View Details
  • December 1989
  • Case

Giant Effort to Inform Consumers

By: Stephen A. Greyser and Norman Klein
Keywords: Customers; Demand and Consumers
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  • 28 Sep 2007
  • Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld
  • 07 Jul 2020

Diverse Perspectives Series: Women in Retail and Consumer Goods

Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and... View Details
  • Fast Answer

Consumer goods: market research

Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, View Details
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels... View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products
  • 06 Nov 2023
  • Video

The Value of an MBA in Manufacturing, Consumer Products, and Retail

  • Fall 2016
  • Article

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier’s service level on demand from... View Details
Keywords: Demand and Consumers; Service Delivery; Supply Chain; Order Taking and Fulfillment; Retail Industry
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  • 01 Jun 2002
  • News

Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand... View Details
Keywords: Laura Singleton (MBA 1988)
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping,... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • 06 Feb 2009
  • News

Keeping a keen eye on consumer behaviour

  • 2007
  • Working Paper

Extremeness Seeking: When and Why Consumers Prefer the Extremes

By: John T. Gourville and Dilip Soman
Related
  • 17 Mar 2020
  • Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John
  • 26 Jan 2015
  • News

Catering to women consumers

Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details