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  • August 2002 (Revised January 2003)
  • Case

Siebel Systems: Anatomy of a Sale, Part 1

By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial... View Details
Keywords: Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
Related
  • Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a... View Details
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

Do lower-income families need and deserve access to fewer things than everyone else? As a society, we seem to think so, revealing a "grim double standard," finds a study published this month, Inequality in Socially Permissible Consumption. It was written by... View Details
Keywords: by Rachel Layne
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707445 Marketing Chateau Margaux Harvard Business School Case 507-033 Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has... View Details
Keywords: Sean Silverthorne
  • August 2002 (Revised February 2003)
  • Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
Related
  • Web

Business & Environment - Faculty & Research

Sustainability ; Business Model Citation Register to Read Purchase Related Visnjic, Ivanka, Felipe Monteiro, and Michael L. Tushman. "Sustainability as a Business-Model Transformation." Harvard Business Review 103, no. 3 (May–June 2025): 80–89. The Limits of Insurance... View Details
  • 22 Mar 2024
  • Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

value, in part because their study didn’t include operating systems, the part of a computer system that controls all the other programs. “When we first came up with numbers in the trillions, we thought, ‘Nobody's going to believe this,’”... View Details
Keywords: by Rachel Layne; Computer; Information Technology; Technology
  • 09 Sep 2009
  • First Look

First Look: September 9

Many organizations have implemented incident reporting systems to highlight actual and potential operational failures in order to encourage problem solving and prevent subsequent failures. Our study is among the first to develop and... View Details
Keywords: Martha Lagace
  • 2011
  • Working Paper

Do Not Trash the Incentive! Monetary Incentives and Waste Sorting

By: Alessandro Bucciol, Natalia Montinari and Marco Piovesan
This paper examines whether monetary incentives are an effective tool for increasing domestic waste sorting. We exploit the exogenous variation in the pricing systems experienced during the 1999-2008 decade by the 95 municipalities in the district of Treviso (Italy).... View Details
Keywords: Household; Cost Management; Consumer Behavior; Wastes and Waste Processing; Motivation and Incentives; Public Administration Industry; Italy
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  • Person Page

Recent articles

By: Richard S. Tedlow

Don't Deny the Facts

Investor's Business Daily, April 27, 2010

The ability to see facts objectively is paramount to business success. An interview with Richard S.... View Details

  • Web

ハーバード - Global

right direction. I have to say, it is working very well.'" Despite being on course, the journey was ongoing. Strategically, the evolving medical technology landscape demanded new capabilities-notably building an integrated digital... View Details
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

demand for auditing by the licensor. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit strategy choice by the licensor. We show when the owner prefers to... View Details
Keywords: Martha Lagace
  • September–October 2024
  • Article

Working Around the Clock: Temporal Distance, Intrafirm Communication, and Time Shifting of the Employee Workday

By: Jasmina Chauvin, Prithwiraj Choudhury and Tommy Pan Fang
This paper examines the effects of temporal distance generated by time zone separation on communication in geographically distributed organizations. We build on prior research, which highlights time zone separation as a significant challenge, but argue that employees... View Details
Keywords: Communication; Employees; Behavior; Equality and Inequality
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  • 30 Sep 2002
  • Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

organizations, which are so good at helping promote innovation in normal times, prove to be woefully inadequate in times of crisis. Crisis demands a rapid centralized response and this, in turn, requires a very clear line of command and... View Details
Keywords: by Michael Watkins
  • TeachingInterests

Decision Making Under Uncertainty

By: David E. Bell

Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

  • 22 Dec 2015
  • First Look

December 22, 2015

International Management Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization By: Jones, Geoffrey, and Christos Pitelis Abstract—This article explores the role of entrepreneurial... View Details
Keywords: Carmen Nobel
  • June 2023 (Revised October 2024)
  • Teaching Note

Clash of Two Giants Simulation Exercise Teaching Note

By: Feng Zhu
Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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  • Web

2023 Reunion Presentations - Alumni

economic inequality, driving environmental destruction, and sustaining systems of racial injustice. Join Professor Debora Spar and a panel of fellow alumni for a discussion about where business and society interact and occasionally... View Details
  • 01 Feb 2001
  • News

What Makes a Good Leader

latest developments in leadership to HBS alumni and other executives all over the world. What Change Demands of Us, a new Executive Education course developed by the initiative, will be offered later this year. The initiative draws on the... View Details
Keywords: Management
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

Musk either needs to agree to some of the demands of the advertisers, or he needs to more aggressively experiment with and grow the alternative revenue streams that he seems to aspire to. He’s proposed things like premium memberships, as... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology