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- Faculty Publications (154)
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- All HBS Web (660)
- Faculty Publications (154)
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
A successful CM strategy must address each of the following processes. (Typical objectives and measures for customer management are shown in Figure 1.) 1. Customer selection. The customer selection process begins with an understanding of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
high at that outlet, while the Boston store might stock relatively few items in this category because demand is lower there. Why don't more retailers customize their inventories? The answer, as we explain later on, lies in slow supply... View Details
- 25 May 2020
- Research & Ideas
Has Occupational Licensing Outlived Its Usefulness?
or she will pay. The study, Consumer Protection In An Online World: An Analysis Of Occupational Licensing, is the first to look together at what consumers care about and the effects on demand and metrics of customer satisfaction. It is... View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of manufacturers who provide goods to... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
the right size for apparel products they are considering. Some sites offer "fit calculators" to help consumers translate their measurements into sizes. Others (for example, Public Technologies Multimedia) offer more... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
learn to measure market demand and calculate market penetration rates and market share. "Situation Analysis": Before managers can begin to formulate marketing strategies for their businesses, they... View Details
Keywords: by Sarah Jane Gilbert
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
"ideas started popping up," he recalls. "The eye tracker measures attention, and due to its scarcity, attention has become more and more important to understand." No one feels that need more urgently, however, than... View Details
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Moneyball Analytics play a greater role in preparation for management? If so, what should it replace? What do you think? Jim Heskett's latest book,The Culture Cycle, was published in September. Original Article In the past we've discussed the importance of adding... View Details
Keywords: by James Heskett
- 29 Aug 2006
- First Look
First Look: August 29, 2006
Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management (forthcoming) Abstract Measuring demand... View Details
Keywords: Sean Silverthorne
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Rich and Famous." As they grew richer, pressure increased on those below to trade up. And, as they traded up, pressure increased in turn on the well-off to buy even more—the second home, the big screen TV, and the latest sport-utility vehicle. Enter the big houses that... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
Why? Because his answers went straight to a central repository where they were aggregated with other customers' responses and used to measure overall market—not customer—satisfaction. A more effective approach would be to feed his answers... View Details
Keywords: by Jean Ayers
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
allocated. Clickstream data was provided by ComScore, an audience measurement firm. In the development of the internet, 2008 and 2013 were landmark years. Netflix and Hulu began offering streaming services in 2008, and YouTube videos were... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
"Committing in advance to build green does have spillover effects for private adoption green-building practices, for both the supply of inputs such as contractors and the demand for buildings that are View Details
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
Asante Should Governments Demand Equity in Foreign-Owned Extractive Projects? By: Wells, Louis T. Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52573 2016 The Challenge of BRIC... View Details
Keywords: Carmen Nobel
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult question: Are these ratings reliable as a View Details
- 08 Jan 2008
- First Look
First Look: January 8, 2008
PublicationsEstimating Demand Uncertainty Using Judgmental Forecasts Authors:Vishal Gaur, Saravanan Kesavan, Ananth Raman, and Marshall L. Fisher Periodical:Manufacturing and Service Operations Management 9, no. 4 (fall 2007) Abstract... View Details
Keywords: Martha Lagace
- 10 Jul 2009
- Research Event
Business Summit: The Coming World Oil Crisis
McAdam, Chief Executive Officer, Aquamarine Power LimitedMatthew Simmons, Chairman, Simmons & Company International The panelists offered sobering perspectives on the world's dwindling oil resources, assessing the ramifications and offering potential solutions.... View Details
- 2013
- Working Paper
Network Effects in Countries' Adoption of IFRS
By: Karthik Ramanna and Ewa Sletten
If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details
Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value
Ramanna, Karthik, and Ewa Sletten. "Network Effects in Countries' Adoption of IFRS." Harvard Business School Working Paper, No. 10-092, April 2010. (Revised July 2013.)
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
delivery—for free. If you run the video store, you worry about the customer who comes in specifically to rent The Matrix but leaves annoyed and empty handed because the video isn't on the shelves today. According to Harvard Business School professor V.G. Narayanan, a... View Details
Keywords: by Martha Lagace
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to purchase the brand. The ad... View Details