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  • 24 Apr 2014
  • News

Creating connections among consumers

Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings.... View Details

    Changing Behavior Beyond the Here and Now

    In this chapter we explore the behavioral science of how interventions work over time.  We first discuss how interventions can be effective and generate desired target behaviors, even when there is a temporal gap between the time the intervention is administered and... View Details
    • fall 2007
    • Article

    Estimating Demand Uncertainty Using Judgmental Forecasts

    By: Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall L. Fisher
    Keywords: Risk and Uncertainty; Judgments; Forecasting and Prediction
    Related
    • March 2006
    • Article

    The Demand for Tax Haven Operations

    By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.
    Keywords: Taxation
    Related
    • Fast Answer

    Health care: consumer expenditure

    Where can I find data on health care consumer expenditure? You may browse or search the following resource by using keywords: health care consumer spending: United States: Statista  CMS National... View Details
    • Fast Answer

    Consumer goods: market research

    Where do I find market reports on consumer goods? Passport
    Offers quantitative data on consumer lifestyles, retailing, consumer markets, View Details
    • Web

    Consumer Information | MBA

    Consumer Information The following links on a variety of subjects are designed to help visitors to the site locate important information about Harvard Business School (HBS). Presentation of the information complies with the Higher... View Details
    • 23 Mar 2015
    • Research & Ideas

    It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

    restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping,... View Details
    Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
    • 01 Dec 2017
    • News

    2017 in Finance: Helping Consumers Improve Their Financial Life

    Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
    Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance
    • 2010
    • Chapter

    Improving Models of Euro Area Money Demand

    By: Bjoern Fischer and Huw Pill
    Related
    • April 2003
    • Comment

    Editors' Comments: Bringing Consumers

    By: A. P. Brief and M. H. Bazerman
    Keywords: Communication; Customers
    Related
    • 2000
    • Chapter

    Strategies of Consumer Group Mobilization

    By: Gunnar Trumbull
    Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
    Related
    • 06 Nov 2023
    • Video

    The Value of an MBA in Manufacturing, Consumer Products, and Retail

    • 06 Dec 2022
    • Research & Ideas

    Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

    associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels... View Details
    Keywords: by Michael Blanding; Consumer Products; Consumer Products
    • 28 Sep 2007
    • Working Paper Summaries

    Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

    Keywords: by John A. Deighton & Leora Kornfeld
    • April 2011
    • Teaching Note

    Santander Consumer Finance (TN)

    By: J. Gunnar Trumbull
    Teaching Note for 711015. View Details
    Keywords: Organizational Structure; Expansion; Decisions; Economic Slowdown and Stagnation; Credit; Growth and Development; Personal Finance; Management Practices and Processes; Banking Industry; Spain
    Related
    • 26 Jan 2015
    • News

    Catering to women consumers

    Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details
    • 1986
    • Book

    Cases in Consumer Behavior

    By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
    Related
    • 07 Jul 2020

    Diverse Perspectives Series: Women in Retail and Consumer Goods

    Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and... View Details
    • 26 Mar 2012
    • Research & Ideas

    What Neuroscience Tells Us About Consumer Desire

    brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
    Keywords: by Carmen Nobel; Consumer Products