Demand And Consumers - Publications - Faculty & Research

Changing Behavior Beyond the Here and Now

In this chapter we explore the behavioral science of how interventions work over time. We first discuss how interventions can be effective and generate desired target behaviors, even when there is a temporal gap between the time the intervention is administered and... View Details

April 2011
Teaching Note

Santander Consumer Finance (TN)

By: J. Gunnar Trumbull

Teaching Note for 711015. View Details

Keywords: Organizational Structure; Expansion; Decisions; Economic Slowdown and Stagnation; Credit; Growth and Development; Personal Finance; Management Practices and Processes; Banking Industry; Spain

Citation

Purchase

December 1989
Case

Giant Effort to Inform Consumers

By: Stephen A. Greyser and Norman Klein

Keywords: Customers; Demand and Consumers

Citation

Find at Harvard

1986
Book

Cases in Consumer Behavior

By: F. Stewart DeBruicker, John A. Quelch and Scott Ward

Citation

Find at Harvard

28 Aug 2011
News

Long-term housing demand trend is positive

01 Jun 2002
News

Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand... View Details

Keywords: Laura Singleton (MBA 1988)

1999
Chapter

Foreign Direct Investment and the Demand for Protection in the United States

By: John Goodman, Debora Spar and David B. Yoffie

Keywords: Foreign Direct Investment; Trade

Citation

Find at Harvard

Fast Answer

Health care: consumer expenditure

Where can I find data on health care consumer expenditure? You may browse or search the following resource by using keywords: health care consumer spending: United States: Statista CMS National... View Details

Web

Consumer Information | MBA

Consumer Information The following links on a variety of subjects are designed to help visitors to the site locate important information about Harvard Business School (HBS). Presentation of the information complies with the Higher... View Details

April 2003
Comment

Editors' Comments: Bringing Consumers

By: A. P. Brief and M. H. Bazerman

Keywords: Communication; Customers

Citation

Find at Harvard

28 Sep 2007
Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping,... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

January 2004
Article

From Supply Chain to Demand Chain: The Role of Lead Time Reduction in Improving Demand Chain Performance

By: Suzanne de Treville, Roy D. Shapiro and Ari-Pekka Hameri

Keywords: Supply Chain; Performance; Distribution

Citation

Find at Harvard

Fall 2016
Article

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman

To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier’s service level on demand from... View Details

Keywords: Demand and Consumers; Service Delivery; Supply Chain; Order Taking and Fulfillment; Retail Industry

Citation

Find at Harvard

Read Now

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels... View Details

Keywords: by Michael Blanding; Consumer Products; Consumer Products

17 Mar 2020
Working Paper Summaries

From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior

Keywords: by Reto Hofstetter, Gabriela Kunath, and Leslie K. John

01 Dec 2017
News

2017 in Finance: Helping Consumers Improve Their Financial Life

Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance