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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- April 2006
- Case
Finance Leadership in Novartis Consumer Health Businesses
By: Boris Groysberg and Ingrid Vargas
Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular...
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Keywords:
Finance;
Financial Management;
Multinational Firms and Management;
Leadership Style;
Health Industry;
Japan;
Australia;
Venezuela
Groysberg, Boris, and Ingrid Vargas. "Finance Leadership in Novartis Consumer Health Businesses." Harvard Business School Case 406-102, April 2006.
- Article
Imperfect Personal Information and the Demand Revealing Process: A Sampling Approach
By: Jerry R. Green and Jean-Jacques Laffont
Green, Jerry R., and Jean-Jacques Laffont. "Imperfect Personal Information and the Demand Revealing Process: A Sampling Approach." Special Issue on The Demand-Revealing Process. Public Choice 29, Suppl. (Spring 1977): 79–94.
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
associate professor at the University of Chicago. Consumers put on blindfolds The researchers performed dozens of experiments, using products ranging from gummy candy to dictionaries, and testing out labels...
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- April 2003
- Comment
Editors' Comments: Bringing Consumers
By: A. P. Brief and M. H. Bazerman
Brief, A. P., and M. H. Bazerman. "Editors' Comments: Bringing Consumers." Academy of Management Review 28, no. 2 (April 2003): 187–189.
- 07 Jul 2020
Diverse Perspectives Series: Women in Retail and Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and...
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- February 2018
- Case
Health Savings Accounts: Enabling Consumer Participation
By: Regina E. Herzlinger and James Wallace
Health savings accounts (HSAs), a creation of the 2003 Medicare Modernization Act, had become an integral part of the drive toward consumer-driven health care. Coupled with high-deductible health plans, HSAs allowed consumers to directly control a significant part of...
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- 26 Jan 2015
- News
Catering to women consumers
Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015)
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- 23 Mar 2012
- News
Consumer tech takes off in Massachusetts
- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
reason is all about consumer and societal reactions. Just because something is legal doesn't necessarily mean it's viewed as acceptable. There's a growing awareness among customers View Details
- 1983
- Article
Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk
By: Rohit Deshpandé and Wayne D. Hoyer
Deshpandé, Rohit, and Wayne D. Hoyer. "Consumer Decision Making: Strategies, Cognitive Effort, and Perceived Risk." AMA Educators' Proceedings (1983): 88–91.
- December 1989
- Case
Giant Effort to Inform Consumers
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
Changing Behavior Beyond the Here and Now
In this chapter we explore the behavioral science of how interventions work over time. We first discuss how interventions can be effective and generate desired target behaviors, even when there is a temporal gap between the time the intervention is administered and...
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- 2007
- Working Paper
Extremeness Seeking: When and Why Consumers Prefer the Extremes
By: John T. Gourville and Dilip Soman
Gourville, John T., and Dilip Soman. "Extremeness Seeking: When and Why Consumers Prefer the Extremes." Harvard Business School Working Paper, No. 07-092, May 2007.
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand...
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Keywords:
Laura Singleton (MBA 1988)
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets,View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets,
- Article
Foreign Direct Investment and the Demand for Protection in the United States
By: John B. Goodman, Debora Spar and David B. Yoffie
Goodman, John B., Debora Spar, and David B. Yoffie. "Foreign Direct Investment and the Demand for Protection in the United States." International Organization 50, no. 4 (Fall 1996): 565–591.
- 06 Nov 2023
- Video
The Value of an MBA in Manufacturing, Consumer Products, and Retail
- March 2002 (Revised July 2002)
- Case
TiVo in 2002: Consumer Behavior
Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales...
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Wathieu, Luc R., and Michael A. Zoglio. "TiVo in 2002: Consumer Behavior." Harvard Business School Case 502-062, March 2002. (Revised July 2002.)