Publications

Publications

Filter Results: (395) Arrow Down

Show Results For

David E. BellRemove David E. Bell →

← Page 15 of 395 Results →

Are you looking for?

→Search All HBS Web
  • August 1993 (Revised April 1998)
  • Case

Filene's Basement

By: David E. Bell and Dinny Starr
Filene's Basement is in the process of deciding where, and if, to locate two new stores in its new Chicago area of operations. The existing Chicago area stores have been performing well, however, management is concerned with over saturation of the market. At the time... View Details
Keywords: Forecasting and Prediction; Growth Management; Marketing Strategy; Market Entry and Exit; Business Processes
Related
  • August 1993
  • Background Note

Glossary of Retail Terms

By: David E. Bell and Dinny Starr
Keywords: Retail Industry
Related
  • August 1993 (Revised September 1994)
  • Case

Toupargel

By: David E. Bell
Related
  • April 1993 (Revised January 2011)
  • Background Note

Note on Store Location

By: David E. Bell and Jose B. Alvarez
Reviews some basic issues to be considered in selecting a new location for a retail store. View Details
Keywords: Business Divisions; Geographic Location; Expansion; Retail Industry
Related
  • April 1993 (Revised May 1994)
  • Background Note

Positioning

By: David E. Bell
Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix. View Details
Keywords: Marketing Strategy; Product Positioning; Distribution; Retail Industry
Related
  • April 1993 (Revised February 1995)
  • Teaching Note

Randall's Department Stores TN

By: David E. Bell
Teaching Note for (9-593-032). View Details
Keywords: Retail Industry
Related
  • April 1993 (Revised June 1995)
  • Teaching Note

Staples, Inc. TN

By: David E. Bell
Teaching Note for (9-593-034). View Details
Keywords: Retail Industry
Related
  • October 1992 (Revised September 1993)
  • Case

Nopane Advertising Strategy

By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details
Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States
Related
  • September 1992 (Revised July 1993)
  • Case

Staples, Inc.

By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details
Keywords: Change; Product Positioning; Supply Chain; Salesforce Management; Manufacturing Industry
Related
  • October 1991
  • Case

Brockway and Coates

By: David E. Bell
Related
  • February 1991 (Revised April 1994)
  • Background Note

Note on Negotiation

By: David E. Bell
Keywords: Negotiation
Related
  • February 1991 (Revised February 1993)
  • Background Note

Regression Analysis

By: David E. Bell
Provides a relatively simple introduction to multivariate regression analysis. View Details
Keywords: Mathematical Methods
Related
  • February 1991
  • Background Note

Note on Sealed Bid Auctions

By: David E. Bell
Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details
Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions
Related
  • February 1991 (Revised April 1994)
  • Background Note

Value of Information

By: David E. Bell
Gives some simple examples to illustrate the concept of the value of information in decision making. Both perfect and imperfect information are considered. View Details
Keywords: Knowledge; Value; Decision Making
Related
  • January 1991 (Revised October 1994)
  • Exercise

Bidding Exercises

By: David E. Bell
Illustrates different issues in the analysis of a bidding situation, including the celebrated problem of the winner's curse. View Details
Keywords: Bids and Bidding
Related
  • January 1991 (Revised November 1994)
  • Background Note

Critical-Fractile Method for Inventory Planning

By: David E. Bell
Explains a method for deciding upon inventory levels when demand is uncertain. View Details
Keywords: Planning; Assets
Related
  • December 1990 (Revised January 1991)
  • Case

Laisne Service Supply Co. (A)

By: David E. Bell
Related
  • November 1990 (Revised September 1991)
  • Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
Related
  • October 1990 (Revised April 1994)
  • Case

CGE vs. Dowpont

By: David E. Bell
Keywords: Lawsuits and Litigation
Related
  • October 1990 (Revised May 1994)
  • Case

Confederated Pulp & Paper

By: David E. Bell
A rewritten version of an old case that updates the dates and prices and simplifies the economics. The issue is still one of determining a suitable inventory of wood for the mill to last through the winter. View Details
Keywords: History; Supply Chain Management; Spending; Forecasting and Prediction; Economic Growth; Information Management; Pulp and Paper Industry
Related

Are you looking for?

→Search All HBS Web