Publications

Read Now

Article

Some Uses of Happiness Data in Economics

By: Rafael Di Tella and Robert MacCulloch

Keywords: Happiness; Analytics and Data Science; Economics

Read Now

May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Service Industry; Iceland

Educators

September 2024
Teaching Note

Amperity: First-Party Data at a Crossroads

By: Elie Ofek and Hema Yoganarasimhan

Teaching Note for HBS Case No. 524-017. View Details

March 2017
Case

Acumen Fund: Lean Data in 2017

By: Shawn A. Cole and Tony L He

Educators

January 1986 (Revised October 1986)
Case

Data Administration in Citibank Brazil (Abridged)

By: Shoshana Zuboff

Keywords: Banks and Banking; Information Management; Banking Industry; Brazil

02 Mar 2022
News

How Data Can Make Better Managers

October 1982
Case

Data Resources, Inc.: The Tire-Production Forecast

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction

23 Sep 2017
Working Paper Summaries

Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity at Scale

Keywords: by Edward L. Glaeser, Hyunjin Kim, and Michael Luca

26 Feb 2014
News

Big Data in the Driver's Seat

27 Sep 2021
News

Uncovering the Secret to Clean Data

18 Mar 2014
News

The Oz of Data Opens the Curtain

Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services

December 2024
Teaching Note

Assessing the Value of Unifying and De-duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan

Teaching Note for HBS Case No. 525-023. View Details

May 1986 (Revised October 1986)
Case

Data Administration in Citibank Brazil (B): Strategy and Technology

By: Shoshana Zuboff

Keywords: Banks and Banking; Information Management; Banking Industry; Brazil

06 May 2023
News

New Data Map Bridges Higher Education and Labour Market

10 Dec 2012
News

How Nonprofits Can Use Data to Solve the World’s Problems

September 2022 (Revised July 2023)
Case

Data Privacy in Practice at LinkedIn

By: Iavor Bojinov, Marco Iansiti and Seth Neel

Educators