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Show Results For
- All HBS Web
(2,558)
- People (2)
- News (496)
- Research (1,690)
- Events (3)
- Multimedia (9)
- Faculty Publications (935)
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- 01 Dec 2014
- News
Dressing by Number
More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew... View Details
- 28 Jun 2011
- News
Beyond Case Writing
policy, officials asked Ashraf to conduct research on how to change men’s preferences for having more children. “So I’m piloting projects on that right now,” she said. Ashraf is one of a small number of HBS faculty who pursue experimental field research. For her, it’s... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
sign-up process is easy. Service members and veterans can validate their military service against a government database or a military financial institution catering to nine million military View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
reskilling blue-collar workers—which is perfect in a time of automation. It’s genuine, because it fits with who their customer is, and it means something. Companies need to stay in their own swim lane. I still love doing crisis work,... View Details
- 04 Sep 2019
- News
Advancing Diagnostics that Can Save Lives
facilities detect and control outbreaks of health care–associated infections. Lee notes that services like epiXact are not DZD’s primary objective, but they are critical to “developing customer instincts and... View Details
Keywords: Susan Young
- 15 Jan 2020
- News
The Business of Access
the nonprofits and social services organizations whose staffs had the skills to help, and plotted a different way to give back. “My thinking was, if I were to help people here in California,” she recalls, “that would pay it forward for... View Details
Keywords: Maureen Harmon
- 01 Sep 2004
- News
Charles Stoddard (MBA 1969)
any other bank in Grand Rapids. It was a niche bank with only one office and no tellers; instead, it had client service officers who would call customers by their name. The other unique thing about Grand... View Details
Keywords: Finance
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
by Alex Sherman and Mike Sherman (MBA 1986) Amazon Digital Services LLC This book provides 52 real-life anecdotes that illustrate important learnings about customer analytics. It draws from the worlds of big... View Details
- 01 Sep 2008
- News
The Levitt Brand
Globalization of Markets” (1983). With nearly 900,000 reprints sold to date, “Marketing Myopia” posed a question that reverberates nearly fifty years later: “What business are you really in?” “An industry begins with the customer and his... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
she picked up customer expertise at P&G and later at Disney, where she ran the Consumer Products Division. As a VP at Bain & Company, she gained industry experience that she later applied as head of the Children’s Group at Stride Rite and... View Details
- 01 Oct 2000
- News
The Entrepreneurial Venture
going to have some very disappointed customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2022
- News
Ink: Start Small, Rise Above
Nourish: We built a great line of formula-ready baby bottles, and we found a solid customer base. The unit economics made sense. The branding was great, and we were seemingly successful. Then we got a big order with Whole Foods, the dream... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
Photo courtesy of James Ellerker Photography The Question: There’s a necessary element of bulk in the rental business—if you only needed one or two pieces you’d just buy them, Giridharadas says. Her question is how to get there. A chef View Details
Keywords: Jen McFarland Flint
- 01 Mar 2003
- News
Books
Connecting the Dots by Cathleen Benko and F. Warren McFarlan Selling China by Yasheng Huang What Customers Think by Gerald Zaltman Connecting the Dots by Cathleen Benko and F. Warren McFarlan (Harvard Business School Press) A recent study... View Details
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press) Reichheld and Markey explain how practitioners have built Net... View Details
- 01 Dec 2007
- News
Rediscovering America
a path to success in many schools. What business could survive if it didn’t have the resources to buy supplies and attract and retain quality employees? What retail store could motivate customers in a dingy, outmoded building where even... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
required course designed to develop students’ global and cultural intelligence. In the course, students tackle a real product or service challenge for a partner organization and complete an immersion in their partner’s city. Seoul was... View Details
- 26 Apr 2011
- News
Do You See What I See?
already offers customized learning experiences to members of the Boston medical community. And a new student field study by Clive Chang (HBS ’11), Inessa Lurye (HKS/HBS ’13), and Mary Winn New (HBS ’11) makes a case for how and why HAM... View Details