Customer Engagement - Publications - Faculty & Research

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

incremental shifts towards sustainability to abandoning for-profit business entirely and re-wilding and conserving millions of acres of lands in Latin America. The book's distinctiveness lies in the use of original empirical data and the willingness to View Details

Keywords: Dina Gerdeman

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

will lead to an integrated life. In 2008, as the financial crash worsened, Sally Krawcheck was fired at Citibank for urging the firm to repay customers for defective investments. She stuck to her values and now leads her own online... View Details

Keywords: by Lane Lambert

28 Feb 2018
Sharpening Your Skills

Master the Team Meeting

doing this at the end versus the start of a meeting tends to give you a better read because no one is bringing the stress from a prior meeting into their pulse check. Meeting Engagement No one wants to listen to a monologue and no one... View Details

Keywords: by Julia Austin

November 2019
Case

DeepMap: Charting the Road Ahead for Autonomous Vehicles

By: Shane Greenstein and Nicole Tempest Keller

Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details

Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry

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25 Aug 2014
HBS Case

Starbucks Reinvented

employees), deliver personalized customer service, and maintain a close connection to the local community. In addition, McDonald's and Dunkin' Donuts had emerged as serious competitors, offering their own lines of specialty coffee... View Details

Keywords: by Julia Hanna; Food & Beverage

Web

Online Leadership and Management Courses | HBS Online

Certificate Negotiation Mastery Professor Michael Wheeler Master negotiation techniques to secure maximum value for yourself and your organization. 8 weeks, 4-5 hrs/week Pay by September 11 $1,850 Certificate New Transforming Customer... View Details

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

price decreases segmented by customer and channel. Another hallmark of stressful situations is that they can lead to paralysis and inaction, what Nathan Furr calls “unproductive uncertainty.” He recommends three strategies for... View Details

Keywords: by Boris Groysberg and Sarah Abbott

30 May 2017
First Look

First Look at New Research and Ideas, May 30

healthy? Would such a process disrupt Interline’s customers and employees? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/217061-PDF-ENG Harvard Business School Case 617-001 CEO Activism (A) This case introduces CEO activism,... View Details

Keywords: Sean Silverthorne

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Why Privacy Protection Notices Turn Off Shoppers Your Customers Have Changed. Here's How to Engage Them Again. Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

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Online Business Strategy Course | HBS Online

Certificate of Specialization Prove your mastery of strategy Earn by: completing any three courses within this subject area to earn a Certificate of Specialization Learn More about what you earn Syllabus 6 Modules, 30-35 Hours Download full syllabus 7-8 hrs Module 1... View Details

19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

verification process, NetaCarbon helps pro-climate businesses to unlock their full potential by expanding revenue sources and customer reach, ultimately accelerating climate impact globally through the carbon market. Grace's role prior to... View Details

January 2025
Case

A Tiger in the Tank: Exxon Sues Investors

By: Clayton S. Rose, Sarah Sasso and James Weber

In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details

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01 Dec 2023
News

Drop Everything, Read This

The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his experiences with era-defining musicians. He encourages the reader to be open to clues and... View Details

Keywords: Publishing Industries (except Internet); Information

13 Mar 2023
Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

When we tell microfinance practitioners about this evidence, it can be hard for them to really engage with it because of their work on the ground and the anecdotes they hear about lives that have been transformed. Roth: Meanwhile, there’s... View Details

Keywords: by Jen McFarland Flint; Financial Services

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Online Business Strategy Courses | HBS Online

Certificate Courses (6) Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your... View Details

20 Oct 2023
News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

engage in experiences that allow them to see more dimensions of their personalities. For example, go on a road trip or partake in an activity that neither of you have done before. See how each of you make decisions together like where to... View Details

Keywords: by Julia Austin

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Business Fundamentals Course - CORe | HBS Online

Customer Demand: Foundations Strategies for Assessing and Increasing Demand Suppliers and Cost Markets Competition and Differentiation Featured Exercises Develop effective pricing strategies Apply conjoint analysis to understand what... View Details

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

co-authors include 2021 graduates Kriti Gupta, Mehek Punatar, Poonam Sacheti, and Poorvi Vijay. Microsoft’s scale vs. Slack’s customer engagement On paper, Microsoft appears to have the upper hand. During... View Details

Keywords: by Lane Lambert; Information Technology; Technology

28 Sep 2011
Research & Ideas

The Profit Power of Corporate Culture

concept," he says. "Its impact on profit can be measured and quantified." Heskett finds that as much as half of the difference in operating profit between organizations can be attributed to effective cultures. Why? "We know, for example, that View Details

Keywords: by Sean Silverthorne

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