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  • All HBS Web  (20,817)
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    • Events  (110)
    • Multimedia  (281)
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  • 04 Jan 2018
  • Working Paper Summaries

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

Keywords: by Geoffrey Jones and Emily Grandjean; Food & Beverage
  • April 2012 (Revised April 2013)
  • Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
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Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
  • 16 Apr 2009
  • Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova
  • December 2004 (Revised August 2006)
  • Case

Brcko and the Arizona Market

By: Bruce R. Scott and Edward Murphy
Explores the role of the U.S. military in facilitating the establishment of a spectacularly successful free trade area in one of the most devastated areas of Bosnia. NATO's imposition of law and order, plus protection from local political protection rackets, led to... View Details
Keywords: Developing Countries and Economies; Trade; Economic Growth; Industry Growth; Government Legislation; Emerging Markets; Bosnia and Hercegovina; United States
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Scott, Bruce R., and Edward Murphy. "Brcko and the Arizona Market." Harvard Business School Case 905-411, December 2004. (Revised August 2006.)
  • 24 Apr 2014
  • News

Investing in a community's housing and cultural life

Randy Hawthorne (MBA 1973), a retired real estate executive, talks about the community benefits of investing in housing and the arts. (Published April 2014) View Details
  • 2005
  • Chapter

Internal Dynamics and Cultural Intelligence in Multinational Teams

By: P. C. Earley and H. K. Gardner
Keywords: Groups and Teams; Cross-Cultural and Cross-Border Issues
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Earley, P. C., and H. K. Gardner. "Internal Dynamics and Cultural Intelligence in Multinational Teams." In Managing Multinational Teams: Global Perspectives, edited by D. Shapiro, M. A. Von Glinow, and J. L.C. Cheng, 1–31. Elsevier, 2005.
  • 2012
  • Article

Journalists and the Stock Market

By: Christopher Parsons, C. Dougal, J. Engelberg and D. Garcia
We use exogenous scheduling of Wall Street Journal columnists to identify a causal relation between financial reporting and stock market performance. To measure the media's unconditional effect, we add columnist fixed effects to a daily regression of excess Dow Jones... View Details
Keywords: Media; Financial Reporting; Financial Markets
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Parsons, Christopher, C. Dougal, J. Engelberg, and D. Garcia. "Journalists and the Stock Market." Review of Financial Studies 25, no. 3 (March 2012): 639–679.
  • Research Summary

Emerging and Frontier Markets

By: Arthur I Segel
I continue to spend a great deal of time examining real estate in all aspects from development to securitization in new and growing markets. View Details
  • February 2022 (Revised April 2022)
  • Module Note

Market Imperfections and Strategy

By: Hong Luo
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Luo, Hong. "Market Imperfections and Strategy." Harvard Business School Module Note 722-436, February 2022. (Revised April 2022.)
  • January 2008
  • Article

Venture Capital Investment Cycles: The Impact of Public Markets

By: Paul Gompers, Anna Kovner, Josh Lerner and David Scharfstein
It is well documented that the venture capital industry is highly volatile and that much of this volatility is associated with shifting valuations and activity in public equity markets. This paper examines how changes in public market signals affected venture capital... View Details
Keywords: Market Cycles; Venture Capital; Investment; Experience and Expertise; Public Equity; Volatility; Financial Services Industry
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Gompers, Paul, Anna Kovner, Josh Lerner, and David Scharfstein. "Venture Capital Investment Cycles: The Impact of Public Markets." Journal of Financial Economics 87, no. 1 (January 2008): 1–23. (Earlier versions distributed as National Bureau of Economic Research Working Paper No. 11385.)
  • August 2013
  • Teaching Plan

Zappos.com 2009: Clothing, Customer Service and Company Culture

By: Frances X. Frei and Annelena Lobb
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Frei, Frances X., and Annelena Lobb. "Zappos.com 2009: Clothing, Customer Service and Company Culture." Harvard Business School Teaching Plan 614-021, August 2013.
  • 2009
  • Working Paper

Gray Markets and Multinational Transfer Pricing

By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details
Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy
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Autrey, Romana L., and Francesco Bova. "Gray Markets and Multinational Transfer Pricing." Harvard Business School Working Paper, No. 09-098, February 2009. (Revised October 2009.)
  • Article

Organization Culture and Marketing: Defining the Research Agenda

By: Rohit Deshpandé and Frederick E. Webster Jr.
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Deshpandé, Rohit, and Frederick E. Webster Jr. "Organization Culture and Marketing: Defining the Research Agenda." Journal of Marketing 53, no. 1 (January 1989): 3–15.
  • 2017
  • Gender Conformity & Nonconformity

Organizational Culture as Masculinity Contest: Developing and Validating a Climate Measure

  • Research Summary

Building a Corporate Culture of Health

By: Robert S. Huckman
This stream of Professor Huckman's work involves developing and implementing a survey of U.S. corporations regarding their commitments to developing a “culture of health” aimed at improving well-being for employees, consumers, communities, and the environment. This... View Details
  • February 2018
  • Article

Bank CEO Materialism: Risk Controls, Culture and Tail Risk

By: Robert Bushman, Robert Davidson, Aiyesha Dey and Abbie Smith
We investigate how the prevalence of materialistic bank CEOs has evolved over time and how risk management policies, non-CEO executives’ behavior, and tail risk vary with CEO materialism. We document that the proportion of banks run by materialistic CEOs increased... View Details
Keywords: Management; Personal Characteristics; Behavior; Risk Management; Organizational Culture; Banks and Banking; Banking Industry
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Bushman, Robert, Robert Davidson, Aiyesha Dey, and Abbie Smith. "Bank CEO Materialism: Risk Controls, Culture and Tail Risk." Journal of Accounting & Economics 65, no. 1 (February 2018): 191–220.
  • August 2012
  • Teaching Note

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira
The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has grown tremendously from 2007 to 2010 in... View Details
Keywords: Viral Marketing; Viral Ads; Virality; Mekanism; Advertising Agency; Social Media; Influencer; Storytelling; Advertising Content; Advertising; Advertising Industry; North and Central America
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Teixeira, Thales S. "Mekanism: Engineering Viral Marketing." Harvard Business School Teaching Note 513-043, August 2012.
  • Working Paper

Measuring the Perceived Liquidity of the Corporate Bond Market

By: Sergey Chernenko and Adi Sunderam
We propose a novel measure of bond market liquidity that does not depend on transaction data: the strength of the cross-sectional relationship between mutual fund cash holdings and fund flow volatility. Our measure captures how liquid funds perceive their portfolio... View Details
Keywords: Bond Market; Bonds; Financial Liquidity; Measurement and Metrics
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Chernenko, Sergey, and Adi Sunderam. "Measuring the Perceived Liquidity of the Corporate Bond Market." NBER Working Paper Series, No. 27092, May 2020.
  • 2005
  • Working Paper

Pseudo Market Timing and Predictive Regressions

By: Malcolm Baker, Ryan Taliaferro and Jeffrey Wurgler
A number of studies claim that aggregate managerial decision variables, such as aggregate equity issuance, have power to predict stock or bond market returns. Recent research argues that these results may be driven by an aggregate time-series version of Schultz's... View Details
Keywords: Managerial Roles; Equity; Market Timing; Financial Instruments; Investment Return; Mathematical Methods
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Baker, Malcolm, Ryan Taliaferro, and Jeffrey Wurgler. "Pseudo Market Timing and Predictive Regressions." NBER Working Paper Series, No. 10823, January 2005. (First Draft in 2004.)
  • March 2015
  • Case

MELF and Business Culture in the Twin Cities (A)

By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (A)." Harvard Business School Case 315-078, March 2015.
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