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Show Results For
- All HBS Web
(609)
- People (5)
- News (165)
- Research (329)
- Multimedia (2)
- Faculty Publications (136)
- Profile
Monica Dodi
As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products and services. Dodi says these emerging consumer markets for women and families will... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
Jeff Norton “Popular culture can give the world a shared set of experiences, a starting point. I want to produce someone’s favorite movie.” Question He Asks Strangers Everywhere: What is your favorite movie? Grew Up: Burlington, Ontario... View Details
Keywords: Arts, Entertainment
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
could be in a meeting at the same time. You’d hear someone answer a question and learn indirectly how to handle a difficult situation. As we grow, I think a lot about how we replicate that experience with training that is within the brand... View Details
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
local imitations, were quick to try and adopt the former forbidden fruit. Was this democratization of access to American brands a Trojan horse for American cultural imperialism? No. In most product... View Details
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
with colorful trade cards, business cards, postcards, and the like offered a unifying structure in which to display an abundance of recognized brand name goods, while introducing a new culture of advertising... View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
Sustainability. A native of Greece, Bartzoulianos now lives in London; he worked for Procter & Gamble and McKinsey & Company before Samsung and holds two engineering degrees from Aristotle University of Thessaloniki. What drew you to this role? First was the people and... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than exaggeration.” "The story of Dove is one of... View Details
- February 2025
- Supplement
Moleskine: Daniela Riccardi Turns the Page
By: Ryan Raffaelli
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
Raffaelli, Ryan. "Moleskine: Daniela Riccardi Turns the Page." Harvard Business School Multimedia/Video Supplement 425-715, February 2025.
- February 2014 (Revised August 2014)
- Case
The Michelin Restaurant Guide: Charting a New Course
By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Food and Beverage Industry; Tourism Industry; Media and Broadcasting Industry; Publishing Industry; Transportation Industry; Travel Industry; Europe; United States; Japan; China
Khaire, Mukti, Elena Corsi, and Jerome Lenhardt. "The Michelin Restaurant Guide: Charting a New Course." Harvard Business School Case 814-088, February 2014. (Revised August 2014.)
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global and View Details
- 09 Jun 2015
- News
Building change from the ground up
as the Taliban-influenced south, operating under a firm policy of cultural sensitivity and ethical transparency in a country ranked as one of the most corrupt in the world. When Roshan launched, police were called in to control the crowds... View Details
- November 2008 (Revised February 2010)
- Case
Rebranding at Oliver Wyman Group
By: Robert G. Eccles and Kaitlyn Simpson
Keywords: History; Integration; Organizational Change and Adaptation; Marketing Strategy; Service Operations; Organizational Structure; Organizational Culture; Brands and Branding; Consulting Industry
Eccles, Robert G., and Kaitlyn Simpson. "Rebranding at Oliver Wyman Group." Harvard Business School Case 409-055, November 2008. (Revised February 2010.)
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
year. Just as much a cultural pioneer, Peruvian Gastón Acurio and his wife founded upscale restaurant Astrid & Gastón in Lima 20 years ago, and has since spread their dining empire. Now consisting of 32 restaurants in 11 countries,... View Details