Publications

February 1992 (Revised July 1992)
Background Note

Note on Cross-Border Valuation

By: W. Carl Kester and Julia Morley

Provides a fundamental technical review of valuation techniques used to assess cross-border investments. Discusses the discounting of free cash flows with a weighted average cost of capital, the use of adjusted present value, and the importance of considering real... View Details

Keywords: Valuation; Cross-Cultural and Cross-Border Issues

1992
Book

Transnational Management: Text, Cases and Readings in Cross Border Management

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Cross-Cultural and Cross-Border Issues

1992
Article

British Business in Germany since the Nineteenth Century

By: G. Jones

Keywords: Business Ventures; Business History; Cross-Cultural and Cross-Border Issues; Germany; United Kingdom

June 1991 (Revised April 1993)
Case

Acer, Inc.

By: Robert H. Hayes

Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details

Keywords: Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan

1990
Chapter

From Cross-Border Corporate Transactions to Environmental Accords

By: James K. Sebenius

Keywords: Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Agreements and Arrangements; Environmental Sustainability

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

1989
Book

Managing Across Borders: The Transnational Solution

By: C. A. Bartlett and S. Ghoshal

Keywords: Multinational Firms and Management; Cross-Cultural and Cross-Border Issues

March 1985 (Revised April 1988)
Case

Industrias Gessy-Lever Limitada

By: Christopher A. Bartlett and John Young

Keywords: Cross-Cultural and Cross-Border Issues; Management; Brazil

January 1985 (Revised March 2003)
Case

Conex do Brasil

By: Christopher A. Bartlett and John Young

Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil

July 1983 (Revised July 1991)
Case

Hintz-Kessels-Kohl A.G.

By: Thomas R. Piper

A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details

Keywords: Risk Management; Currency Exchange Rate; Truck Transportation; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Germany; Costa Rica

1982
Article

Cross-Cultural Influences on Buyer Behavior: The Impact of Hispanic Ethnicity

By: Rohit Deshpandé and Wayne D. Hoyer

01 Feb 1976
Conference Presentation

The Transnational Corporation and the Host Country

By: Louis T Wells Jr

Keywords: Cross-Cultural and Cross-Border Issues; Multinational Firms and Management