Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (296) Arrow Down
Filter Results: (296) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,176)
    • Faculty Publications  (296)

    Show Results For

    • All HBS Web  (1,176)
      • Faculty Publications  (296)

      Crisis MarketingRemove Crisis Marketing →

      ← Page 15 of 296 Results

      Are you looking for?

      →Search All HBS Web
      • June 1991 (Revised May 1992)
      • Case

      Lithonia Lighting

      By: Nitin Nohria
      In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details
      Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States
      Citation
      Find at Harvard
      Related
      Nohria, Nitin. "Lithonia Lighting." Harvard Business School Case 492-003, June 1991. (Revised May 1992.)
      • September 1989 (Revised July 1991)
      • Case

      Caterpillar, Inc.: George Schaefer Takes Charge

      By: Christopher A. Bartlett
      For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
      Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
      Citation
      Educators
      Purchase
      Related
      Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
      • June 1989 (Revised May 1993)
      • Supplement

      Rossin Greenberg Seronick & Hill, Inc. (B)

      By: John A. Quelch
      Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details
      Keywords: Ethics; Marketing Communications; Advertising; Crisis Management; Advertising Industry
      Citation
      Purchase
      Related
      Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
      • April 1989 (Revised October 2005)
      • Case

      James Burke: A Career in American Business (A)

      By: Richard S. Tedlow and Wendy Smith
      Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
      Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States
      Citation
      Educators
      Purchase
      Related
      Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
      • November 1987 (Revised March 1993)
      • Background Note

      Global Semiconductor Industry--1987

      By: David B. Yoffie
      In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details
      Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry
      Citation
      Find at Harvard
      Related
      Yoffie, David B. "Global Semiconductor Industry--1987." Harvard Business School Background Note 388-052, November 1987. (Revised March 1993.)
      • June 1987 (Revised September 1997)
      • Case

      Mebel, Doran & Co.

      By: Samuel L. Hayes III
      Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
      Keywords: Ethics; Decision Choices and Conditions; Investment Banking; Mergers and Acquisitions; Crisis Management; Banking Industry; Financial Services Industry
      Citation
      Find at Harvard
      Related
      Hayes, Samuel L., III. "Mebel, Doran & Co." Harvard Business School Case 287-001, June 1987. (Revised September 1997.)
      • September 1985
      • Case

      H.J. Heinz Co.: Plastic Bottle Ketchup (B)

      By: John A. Quelch
      The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details
      Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
      • February 1985 (Revised September 1988)
      • Case

      Komatsu Ltd.

      By: Christopher A. Bartlett
      Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details
      Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
      Citation
      Educators
      Purchase
      Related
      Bartlett, Christopher A. "Komatsu Ltd." Harvard Business School Case 385-277, February 1985. (Revised September 1988.)
      • October 1982 (Revised May 1992)
      • Case

      Johnson & Johnson: The Tylenol Tragedy

      By: Stephen A. Greyser
      In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
      Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
      • Research Summary

      Corporate Debt, Firm Size and Financial Fragility in Emerging Markets

      By: Laura Alfaro
      The post-Global Financial Crisis period shows a surge in corporate leverage in emerging markets and a number of countries with deteriorated corporate financial fragility indicators (Altman’s Z-score). Firm size plays a critical role in the relationship between... View Details
      • Research Summary

      Overview

      By: Charlotte L. Robertson
      Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
      • Research Summary

      Overview

      By: Mattias E. Fibiger
      Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

      Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
      Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
      • Forthcoming
      • Article

      The Evolution of Financial Services in the United States

      By: Robin Greenwood, Robert Ialenti and David Scharfstein
      This article surveys the literature on the historical growth and transformation of the U.S. financial sector. The sector expanded rapidly between 1980 until 2006, when its contribution to GDP rose from 4.8% to 7.6%. After the Global Financial Crisis, the size of the... View Details
      Keywords: Financial Crisis; Financial Institutions; Financial Markets; Growth and Development; Economic Sectors
      Citation
      Read Now
      Related
      Greenwood, Robin, Robert Ialenti, and David Scharfstein. "The Evolution of Financial Services in the United States." Annual Review of Financial Economics (forthcoming).
      • Research Summary

      The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game

      By: Karen Mills

      Small businesses are core to America's economic competitiveness. Not only do they employ half of the nation’s private sector workforce—about 120 million people—but since 1995 they have created approximately two-thirds of the net new jobs in our country. Yet in... View Details

      • Forthcoming
      • Article

      Who Values Democracy?

      By: Max Miller
      This paper examines the conventional view that redistribution is central to the democratization process using data from stock markets. Consistent with this view, democratizations have a large, negative impact on asset valuations driven by a rise in redistribution risk.... View Details
      Keywords: Government and Politics; Risk and Uncertainty; Financial Crisis; Macroeconomics; Financial Markets; Valuation
      Citation
      Read Now
      Related
      Miller, Max. "Who Values Democracy?" Journal of Political Economy (forthcoming).
      • ←
      • 15

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.