Creative Production - Publications - Faculty & Research

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

productivity levels. But money is less meaningful as a motivator in the complex creative jobs that make up most work in our modern knowledge-based society. “With most of today’s employees, you’re trying to... View Details

Keywords: by Dina Gerdeman

03 Dec 2020
Blog Post

The HBS Show Must Go On

The HBS Show is a cherished tradition at Harvard Business School. Twice a year, theater nerds among the student body congregate and perform two productions – the fall cabaret and the spring full-scale musical – designed to poke fun at... View Details

16 Sep 2019
Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

industries like biotech, you can test things along the way to see if they are feasible, but for creative ideas like a film, you can’t experiment. You have huge uncertainty and you have to think about how to manage that risk.” One way that... View Details

Keywords: by Michael Blanding; Motion Pictures & Video

11 Jul 2017
First Look

First Look at New Ideas and Research, July 11

their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance,... View Details

Keywords: Sean Silverthorne

16 Apr 2024
News

Netflix Enters Its Dan Lin (MBA 1999) Era

Dan Lin arrives at the Netflix's AVATAR: THE LAST AIRBENDER World Premiere held at the Egyptian Theatre in Los Angeles, CA on Thursday, February 15, 2024. (Photo By Sthanlee B. Mirador/Sipa USA)(Sipa via AP Images) The Hollywood Reporter recently published a profile of... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and trained them in singing, dance, and even foreign languages.... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

William A. Sahlman

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

to the new digital context. ” Enthusiasts and advocates of the digital revolution would submit that digital transformation changes everything, from product design to how value is built and captured in the market. In some cases,... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

forthcoming Academy of Management Discoveries Creativity, Artificial Intelligence, and a World of Surprises By: Amabile, Teresa M. Abstract—In recent years, progress has been made toward AI Creativity, which I define as the production of... View Details

Keywords: Dina Gerdeman

Profile

Jean Luo

After two years with Goldman Sachs, Jean Luo landed the kind of job millions dream of: developing games as a product manager at Zynga. “I really enjoyed being a PM; it's like being a mini-general manager with your own P&L. I loved the... View Details

Keywords: Financial Services; Tech

16 Nov 2021
HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

low-skilled commercial roles. For some, this meant “going from a position of considerable autonomy and professional status to a situation in which they had to read a script from a headset, sell products over the phone, and ask permission... View Details

Keywords: by Michael Blanding

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

products company decided to set a real zero climate goal instead of net zero, and how they plan to achieve it. She also describes how Seventh Generation is going beyond a carbon footprint to measure its carbon fingerprints that touch... View Details

Keywords: by Danielle Kost

June 2009 (Revised April 2019)
Case

Crosley

By: Tom Nicholas and David Chen

In October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow... View Details

Keywords: Information Technology; History; Production; National Security; Organizational Structure; Corporate Strategy; Research and Development; Product Development; Business and Government Relations; Creativity; Innovation and Invention; Ohio

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HBS - The year in Review

platform. Campus Art Installed The HBS Art Collection & Program consists of over 1,000 original works and serves as a key teaching and learning resource, inspiring the HBS community to think creatively and incorporate art into their... View Details

01 Dec 2023
News

Thinking Ahead

that can make a doctor-backed product like Systole a reassuring option, says Lee: “The patients I see are worried that the commercial options are too intense to be safe, or that they’ll be out of place if they aren’t a 20-something... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

12 Sep 2023
What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

practicing policies designed to increase inclusion and diversity, if not always equity, are more creative and productive than those that ignore such policies. Companies in the top quartile of gender and... View Details

Keywords: by James Heskett

24 May 2021
Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details

Keywords: by Geoffrey Jones and Shelly Xu; Fashion

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Topics - HBS Working Knowledge

Entrepreneurship (5) Corporate Finance (12) Corporate Governance (33) Corporate Social Responsibility and Impact (121) Corporate Strategy (97) Cost Accounting (3) Cost Management (9) Cost of Capital (1) Cost vs Benefits (8) Cost (15) Country (4) Courts and Trials (3)... View Details

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Human Behavior & Decision-Making - Faculty & Research

synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose... View Details

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