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  • Web

Online Entrepreneurial Marketing Course | HBS Online

This course is part of the Entrepreneurship & Innovation and Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey... View Details
  • Fast Answer

Stock Pitching: company, industry and market research

What resources should I use to formulate a stock pitch?   Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual equities, stock View Details
  • 2015
  • Working Paper

Business Groups Exist in Developed Markets Also: Britain Since 1850

By: Geoffrey Jones
Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details
Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom
Related
  • 14 Nov 2016
  • Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it... View Details
Keywords: by John A. Deighton
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

Foundation did a good bit of work in creating the Meth Project back in 2005, and that was created by Tom Siebel. Tom Siebel was a marketing guy who had been the number two... View Details
  • March 2023
  • Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

School; Tiona Zuzul, assistant professor at London Business School; and HBS Professors Geoffrey Jones and Tarun Khanna—came to their conclusions after reviewing the transcripts of interviews with 69 business and NGO leaders from a variety of developing View Details
Keywords: by Sean Silverthorne
  • January 2019
  • Case

Richard Taylor—African-American Investors Break into Boston's Downtown Real Estate Market

By: Steven Rogers and Alyssa Haywoode
African-American investors in Boston could typically invest in commercial real estate opportunities that were located in the “community,” neighborhoods where people of color live. But it was tough to break in and invest in the downtown market. But when an opportunity... View Details
Keywords: Real Estate; Investing; African-american Investors; Hotels; Commercial Real Estate; Property; Investment; Opportunities; Race; Real Estate Industry; Boston
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  • 21 Jan 2015
  • Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

family and business. And when buyouts do happen, they usually come late. "Buyouts of family owners rarely happen—even when it is clearly a good option" The Case Of Market Basket Market Basket, a... View Details
Keywords: Retail
  • October 2015
  • Teaching Plan

The Coca-Cola Company's Case for Creative Transformation

By: Thales Teixeira
This Teaching Plan is to be used with the Video Case "The Coca-Cola Company's Case for Creative Transformation" (HBS No. 815-714) View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry; Media and Broadcasting Industry; Food and Beverage Industry
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  • Article

Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan

By: Tom Nicholas and Hiroshi Shimizu
Japan experienced a transformational phase of technological development during the late nineteenth and early twentieth centuries. We argue that an important, but so far neglected, factor was a developing market for innovation and a patent attorney system that was... View Details
Keywords: Innovation; Patents; Innovation and Invention; Japan
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  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper... View Details
Keywords: by Manda Salls
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

policies. At the risk of oversimplification, the argument is that globalization combined with free markets has created disruptions that have led to social costs. This has fostered populist governments who... View Details
Keywords: by James Heskett
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

partners, and the channel steward. Q: Who in an organization needs to be responsible for creating and implementing a channel steward strategy? How does the CEO fit in? A: It has to be the responsibility of the senior View Details
Keywords: by Sean Silverthorne
  • 04 Mar 2002
  • What Do You Think?

Why the Bull Market in Leadership Books?

the bull market last? No. Will it create a market for new ideas, some of which will stick ...? Absolutely." These comments provoke several questions. As leaders, do we... View Details
Keywords: by James Heskett
  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that brand could revolutionize... View Details
  • Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets... View Details
  • Web

Buy Now, Pay Later: The Secondary Credit Market

Creating a Market for Loans to Salaried Employees in New York City, 1885–1920,” Enterprise & Society 10, no. 4 (2009): 651–660. 27 Malcolm W. Davis, The Loan Shark Campaign (New York: Division of Remedial... View Details
  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging Markets is for students... View Details
Keywords: curriculum
  • 29 Jul 2013
  • News

Opening New Markets for Black South African Winemakers

wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black South Africans, who comprise 85... View Details
Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade