Publications

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January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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Research Summary

Privatization, Regulatory Reform and Management Strategy

Alexander Dyck's research illustrates why privatization and deregulation often improve performance and factors that separate success from failure. A simplistic model of privatization and regulatory reform assumed that the shift from government to private sector... View Details

Web

Strategy for Universities & Nonprofits - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy View Details

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East

April 1992 (Revised July 1993)
Case

Conoco's: "Green" Oil Strategy (A)

By: Malcolm S. Salter and Joseph L. Badaracco Jr.

Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador's pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting... View Details

Keywords: Decision Choices and Conditions; Ethics; Collaborative Innovation and Invention; Corporate Social Responsibility and Impact; Outcome or Result; Problems and Challenges; Business and Stakeholder Relations; Conflict Management; Ecuador

December 2002
Other Article

The Competitive Advantage of Corporate Philanthropy

By: Michael E. Porter and Mark R. Kramer

When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a... View Details

Keywords: Strategy

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Program

Preparing to Be a Corporate Director

Summary What does it take to succeed as a corporate director? For senior executives interested in joining a corporate board, preparation is key, as board service presents unique responsibilities, dynamics,... View Details

August 2008
Case

Du Pont: The Birth of the Modern Multidivisional Corporation

By: Richard S. Tedlow and David Ruben

Du Pont's realization in 1921 that its "U-form" corporate structure was ill-suited to its new diversification strategy led to a pioneering new kind of organization—the "M" or multidivisional form—that has been called the most important innovation of capitalism in the... View Details

Keywords: Change Management; Innovation and Invention; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Structure; Alignment; Corporate Strategy

October 2015
Case

Integrating Avocent Corporation into Emerson Network Power

By: Prithwiraj Choudhury and Vincent M. Servello

This case reviews Emerson Electric’s proposed acquisition of Avocent Corporation in 2009. The focus of this case is how a technology company such as Avocent, with a dramatically different business model compared to its acquirer, should be integrated into a large,... View Details

Keywords: Business Model; Integration; Human Capital; Acquisition; Technology Industry

Web

Strategy - Faculty & Research

entrepreneurship, scaling tech ventures, , and platform-based business models. About the Unit The Strategy unit studies firms as competitors in an economic landscape. Key issues include: the development and effectiveness of firm View Details

Meeting the Challenge of Corporate Entrepreneurship

To be competitive, companies must grow innovative new businesses. Corporate entrepreneurship, however, isn't easy. New ventures face innumerable barriers and seldom mesh smoothly with well-established systems, processes, and cultures. Nonetheless, success requires a... View Details

Web

Strategy in Emerging Economies - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy View Details

11 Feb 2019
News

Yes, Sustainability Can Be a Strategy

September 2011
Teaching Note

The Allstate Corporation (TN)

By: John R. Wells

Teaching Note for 708485. View Details

Keywords: Corporate Strategy; Profit; Insurance; Performance Improvement; Adaptation; Problems and Challenges; Insurance Industry; Financial Services Industry; United States

09 Jan 2012
Research & Ideas

Location, Location, Location: The Strategy of Place

When companies thrive in their home base, temptation can be great to expand to new locations, either across town or around the world. The problem: Many companies think of location strategy as a short-term checkers match rather than as a... View Details

Keywords: by Dina Gerdeman

October 1993 (Revised December 1997)
Case

General Dynamics: Compensation and Strategy (A)

William Anders became CEO of defense giant General Dynamics in 1991 as the Cold War was ending and as the industry became saddled with excess capacity. Observing that the company was underserving shareholders and required a massive change in its culture, Anders brought... View Details

Keywords: Motivation and Incentives; Corporate Strategy; Executive Compensation; Manufacturing Industry; United States

2020
Book

Dealmaking: The New Strategy of Negotiauctions

By: Guhan Subramanian

Based on broad research and detailed case studies, Dealmaking provides the jargon-free, empirically sound advice you need to close the deal.
Leading dealmaking scholar Guhan Subramanian specializes in understanding how deals work. As a Harvard Business... View Details

Keywords: Negotiation; Auctions; Strategy; Competition; Markets; Negotiation Deal