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Publications

Publications

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Show Results For

  • All HBS Web  (399)
    • News  (110)
    • Research  (248)
    • Multimedia  (2)
  • Faculty Publications  (96)

Show Results For

  • All HBS Web  (399)
    • News  (110)
    • Research  (248)
    • Multimedia  (2)
  • Faculty Publications  (96)
← Page 15 of 399 Results →
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

placed on, say, network television or magazines, with newspapers or radio serving as adjunct or complementary media. "Traditionally, advertising agencies have played a key role in such decisions," Silk notes, "and media mix choices were often preempted... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 08 Jun 2023
  • News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and... View Details
Keywords: Margie Kelley
  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

sports, a two-year campaign to acquire star performers with extraordinary multimillion-dollar, multiyear contracts. “It seems like more and more in our economy, we believe if you were a star somewhere else, we can bring you over and right... View Details
Keywords: by Carmen Nobel; Sports; Banking
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only... View Details
Keywords: Martha Lagace
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

corporate confessions presents something of a behavioral paradox. Tasked with monitoring the legality of its own operations, why would firms that identify violations turn themselves in to regulators rather than quietly fix the problem?... View Details
Keywords: Martha Lagace
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

you can have hundreds of competitors within the first hours of going live. Ideas are not important in China—execution is.” Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718426-PDF-ENG Harvard Business School Case 318-030 Donald Trump Calls Carrier View Details
Keywords: Sean Silverthorne
  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

National Campaign to Prevent Teen Pregnancy, and the September 11th Fund. We asked Wei-Skillern to discuss the book and its practical applications for business leaders. Sean Silverthorne: Why did you and your coauthors write this book?... View Details
Keywords: by Sean Silverthorne
  • 26 Feb 2021
  • News

Latinx on Boards; High-Tech Reforestation

interested Latino professionals prepare themselves to be considered for board positions. The virtual event was the second in a series of webinars offered as part of a coordinated campaign by the two alumni clubs, with consulting help from... View Details
Keywords: Margie Kelley
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

of directors of Medtronic, Inc., a company known for its commitment to effective corporate governance, must prepare for the departure of Chairman & CEO Bill George and the retirement of four long-time directors. The company had... View Details
Keywords: Martha Lagace
  • 01 Dec 2018
  • News

Alumni and Faculty Books for December 2018

social change campaigns to the rest, Crutchfield reveals powerful lessons for change-makers who seek to affect society and the planet for the better. Corporate Diversification: Opportunities Created by the... View Details
  • 01 Jun 2009
  • News

Inside the Partnership

savvy and organizational skills to the man Wall Street loved to hate, President Franklin D. Roosevelt, as detailed in this excerpt from the chapter “The Long Road Back.” Having tasted politics in 1932 by working for Franklin D. Roosevelt as a member of the Democratic... View Details
Keywords: Garry Emmons
  • May 2019
  • Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
Citation
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Toffel, Michael W., Trevor Fetter, John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Teaching Note 619-068, May 2019.
  • 01 Dec 2014
  • News

Case Study: Growing the Family Business

partial corporate funding could then be sold to prospective investors as a way to kick-start things. — HBS Senior Lecturer Jeff Bussgang I do like the idea of offering an upfront prepay deal. Like your business, mine (different industry)... View Details
Keywords: childcare; Finance
  • 06 Feb 2006
  • Research & Ideas

The Trouble Behind Livedoor

has researched stock price manipulation in Japan and looked specifically at firms like Livedoor. He says the Livedoor episode may, in the end, do some good by paving the road for reform of Japan's "abysmal" corporate governance.... View Details
Keywords: by Sean Silverthorne; Financial Services; Technology
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Citation
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Related
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School PowerPoint Supplement 623-012, November 2022. (Revised March 2023.)
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Citation
Purchase
Related
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
  • 10 Jun 2008
  • First Look

First Look: June 10, 2008

  Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004, where outsourcing of US jobs was a... View Details
Keywords: Martha Lagace
  • 10 Aug 2011
  • Research & Ideas

HBS Faculty Views on Debt Crisis

financial crisis, but they may be hard to get rid of. The Washington political system struggles to deal with this gigantic fiscal challenge, and—no surprise—large tax increases and large expenditure reductions are not high on politicians' wish lists. Those facing tough... View Details
Keywords: by Staff
  • 01 Jun 2007
  • News

Steve Schwarzman

companies with annual revenues exceeding $85 billion. Under Schwarzman’s leadership, the firm has diversified into hedge funds, real estate, corporate debt, restructurings, and mergers and acquisitions. In late March, Blackstone surprised... View Details
Keywords: Roger Thompson; Finance
  • 01 Jun 2005
  • News

Bringing Hope to a Violent Land

has called it “genocide.” The UN says that in Texas-sized Darfur, some 2 million black Africans (who, as it happens, are almost all followers of Islam) have been displaced. As many as 300,000 may have died, the victims of a campaign of... View Details
Keywords: Garry Emmons; UNICEF; nonprofit; Social Assistance; Health, Social Assistance
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