Consumer Surveys - Publications - Faculty & Research

07 Apr 2015
First Look

First Look: April 7

Legal Education What Courses Should Law Students Take? Lessons from Harvard's Big Law Survey By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—No abstract available. Publisher's link:... View Details

Keywords: Sean Silverthorne

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

should manage their corporate brands. The idea is that a significant part of the value of MNC brands comes from the inferences that consumers draw from their global reach. This idea makes intuitive sense to managers but has never been... View Details

Keywords: by Manda Salls

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

apartheid and its first democratic elections in 1994, was doing everything right. They had liberalized the economy. They had enacted economic reforms that made it easy for foreign capital to flow in and out. They performed well on various View Details

Keywords: by Martha Lagace

05 Jan 2010
First Look

First Look: January 5

that action is taken to address the problems, and (3) communicating about actions taken. Sixty-nine randomly selected hospitals, 20 of which were randomly selected to engage in the three activities for 18 months, participated in the experiment. View Details

Keywords: Martha Lagace

05 May 2009
First Look

First Look: May 5, 2009

inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details

Keywords: Martha Lagace

16 Apr 2013
First Look

First Look: April 16

I. Norton Abstract—This research provides the first support for a possible psychological universal: human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, View Details

Keywords: Sean Silverthorne

17 Apr 2012
First Look

First Look: April 17

intuition for the basic economic forces in this decentralized market through a series of examples that sequentially build on each other layering on the particular fees and collateral requirements commonly levied in short-selling transactions. We also provide a View Details

Keywords: Carmen Nobel

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