Consumer Search - Publications - Faculty & Research

04 Sep 2019
News

Case Study: Up in the Air

on IT services in 2018, and the direction of global tech trends, the shortage isn’t going away quickly. Berendt cofounded Talent Alpha in 2018 to fill that gap. The Kraków-based startup is building a marketplace to link central and eastern Europe’s software houses with... View Details

Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

retailers’ margins and even increase conversion. We demonstrate using a simple theoretical framework that inducing consumers to inspect higher-priced items first may simultaneously increase the average price of items sold and the overall... View Details

Keywords: Dina Gerdeman

04 Mar 2014
First Look

First Look: March 4

total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of View Details

Keywords: Sean Silverthorne

01 Jun 2017
News

Better Hiring Through Brain Science

Frida Polli (MBA 2012) came to HBS as a neuroscientist in search of a business problem to solve, and she found it during the recruitment season. All of these companies and job-seekers searching for hints of... View Details

Keywords: Dan Morrell

29 May 2013
Blog Post

A self-discovery journey

is the endless list of resources that are available for everything. The career search is not an exception. A very structured process starts with the slow self-discovery of what matters most to you. A set of apparently odd exercises steers... View Details

08 Jun 2023
Blog Post

Koppert Cress: Macro Greenhouses, Microgreens

students first-hand exposure to pivotal technological challenges and approaches to addressing climate change across different industries, including energy, shipping, consumer products, and agriculture. Introduction to Koppert Cress... View Details

Web

Research Links - The Art of American Advertising

has a remarkably rich and diversified collection of trade catalogs covering a wide array of subject areas, including agriculture, textile manufacturing, hardware and machine tools, railroads, automobiles, aviation, consumer products,... View Details

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that... View Details

Keywords: by Ranjay Gulati

30 Apr 2013
First Look

First Look: April 30

intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of preferential placement to its own... View Details

Keywords: Sean Silverthorne

31 Jul 2007
First Look

First Look: July 31, 2007

Working PapersCoupled Search Processes: Why Is It So Difficult to Find that Organizational Design Matters? Authors:Nicolaj Siggelkow and Jan W. Rivkin Abstract Organizational design affects performance via coupled View Details

Keywords: Martha Lagace

01 Sep 2013
News

The Joy of Spending

more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details

Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

Web

Labor Practices | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details

Career Coach

Jonathan Shepherd

Jonathan is CPD's Corporate Relations Director overseeing principal investing: VC/PE, investment management and real estate. Since 2007, he has coached thousands of students & alumni and forged recruiting relationships with hundreds of firms across these... View Details

Career Coach

Ellen Harris

Ellen (HGSE ’86) is the Director of Outward Bound Professional/Facilitator at Thompson Island Outward Bound Professional where she is responsible for business development and corporate team and leadership development. Ellen enjoys working with international students... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

26 Apr 2011
News

BioMine Strikes Gold

Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Watch their pitch. Midwest/Central U.S. Marc Hoecker, MBA '08 vinsnap mobile automotive marketing Watch their pitch. New England Marco Bitran, MBA '03 AI... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

disclose extensive financial information. Thus Koehn and her team had to search high and low to try to piece together Winfrey's business model and understand her company's revenues, costs, and competitive advantage in the crowded,... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products; Consumer Products

05 Jul 2011
News

Driving Innovation

joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details

Keywords: News, Library, Internet, and Other Services; Information

Fast Answer

Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research

module on LSEG Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Preqin
Information on PE & VC firms, funds, private companies, and deals. REIS
Search millions of real estate data points that... View Details

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

bringing them to market. Though this article presents the three diagnostics linearly, they are rarely conducted in a linear fashion. Teams or individuals searching for disruptive opportunities can start with any of them. The results of... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

26 Aug 2024
Research & Ideas

Can AI Match Human Ingenuity in Creative Problem-Solving?

When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details

Keywords: by Michael Blanding; Information Technology; Information; Technology

Publications