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Show Results For
- All HBS Web
(1,241)
- People (6)
- News (319)
- Research (735)
- Events (1)
- Multimedia (6)
- Faculty Publications (187)
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- 15 Nov 2022
- Book
Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work
In 1995, Purdue Pharma began selling a powerful and addictive opioid drug called OxyContin. The company was aware that the drug, which was marketed to doctors as a safe way to manage chronic pain, was a potent narcotic that could quickly... View Details
Keywords: by Pamela Reynolds
- 20 Mar 2012
- First Look
First Look: March 20
consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental changes, the political... View Details
Keywords: Sean Silverthorne
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
give candidates equal access to voters, and monitoring the accuracy of handouts and social media posts that campaigns share. “It’s important to make sure that all campaigns are able to get their message out through these powerful... View Details
Keywords: by Danielle Kost
- 29 Sep 2015
- First Look
September 29, 2015
powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was... View Details
Keywords: Sean Silverthorne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
the consumer products giant Unilever, published some years ago. This company had a long-established business in soap and other toiletries, but spent decades after World War II striving without great success to expand its business into... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
voracious consumers of theory. Every plan a manager makes, every action a manager takes, is based on some implicit understanding of what causes what and why. The problem is, managers all too frequently use a one-size-fits-all theory. But... View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing View Details
Keywords: Martha Lagace
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
to compete in the global ball bearings market. However, opposition from the company's powerful labor unions made cutting jobs or benefits very difficult. Moreover, under the German "social contract," managers historically owed a... View Details
Keywords: by Stuart C. Gilson
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report. Owners of ultra-high-end... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
case:http://hbr.org/search/513058-PDF-ENG Konys, Inc. Lee, Deishin, and Tunay I. TuncaHarvard Business School Case 613-065 This case describes the sourcing policy for a consumer electronics company. The company must decide how to... View Details
Keywords: Sean Silverthorne
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches and a steep learning curve. It's important for a firm... View Details
Keywords: by Carmen Nobel
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
business customers than at end consumers. There are some that consumers are increasingly seeing, like Fair Trade coffee or "sustainably harvested" labels for seafood. In handmade rugs you can find a number of labeling schemes like... View Details
Keywords: by Martha Lagace
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
ALS. I'm recruiting the anti-ALS cause to enhance my personal capital. Alas, for marketers looking for low-cost market impact, few commercial brands enhance personal capital. Few are as powerful as cause brands. How has it worked? As of... View Details
Keywords: by John Deighton
- 21 Apr 2009
- First Look
First Look: April 21, 2009
centers of power for the pharmaceutical industry. A comparison of the United States and Germany in particular, and the United States and European Union more generally, suggests that how countries resolve tensions between protecting... View Details
Keywords: Martha Lagace
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
what could have been the company's death knell as the financial crisis hit home and consumers cinched their belts. "Schultz understood that you can't lift your foot off the gas pedal when you're attempting to transform a... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
map the innovation network and its strength. Past innovation network structures are calculated using citation patterns across technology classes during 1975 to 1994. The interaction of this preexisting network structure with patent growth in upstream technology fields... View Details
Keywords: Sean Silverthorne
- 27 Apr 2010
- First Look
First Look: April 27
our results suggest that the predictive value of accruals and market participants' ability to process it are a significant driver of accrual-based anomalies. Consumer Policy Author:J. Gunnar Trumbull Publication:Chap. 26 in The Oxford... View Details
Keywords: Martha Lagace
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes... View Details
Keywords: Dina Gerdeman
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman