Consumer Power - Publications - Faculty & Research

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Podcast - Business & Environment

app created to help consumers make more climate-friendly purchasing decisions. Sanchali discusses why she chose an entrepreneurial pathway out of busine---ss school and what inspired her to focus on the View Details

Web

South Asia - Global

success of these get-togethers. January 2025 Immersive Field Course Case Discussion on “Tata Power and India’s Energy Transition” with Prof. Vikram Gandhi for Immersive Field Course Professor Vikram Gandhi led a visit to India as part of... View Details

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

Citation

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22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning... View Details

Keywords: by Rachel Layne; Technology; Information Technology

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details

Keywords: by Dina Gerdeman; Consumer Products; Consumer Products

16 Aug 2011
First Look

First Look: August 16

Michael Norton Publication:Journal of Consumer Research (forthcoming) Abstract We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product failure (computer crash) had a... View Details

Keywords: Sean Silverthorne

12 Feb 2008
First Look

First Look: February 12, 2007

that only large enterprises could attempt. IBM, for instance, has created a nonprofit partnership, World Community Grid, through which any organization or individual can donate unused computing power to research projects and see what is... View Details

Keywords: Martha Lagace

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

deep culture of direct sales to corporate customers, the company was slow to take advantage of a rapidly emerging consumer market—at least until founder Michael Dell returned to shake things up. "Our past is littered with firms that... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

23 May 2023
Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

Can business leaders harness the star power of celebrities? It might depend on their jawline. A recent study parses 12,000 faces for attributes linked to charisma and proposes a framework to figure out who has it and who doesn’t. Why some... View Details

Keywords: by Kara Baskin

Web

Business, Government & the International Economy - Faculty & Research

Economic Systems ; Power and Influence ; Government Administration ; Policy ; China Citation Read Now Related Mueller, Joris, Jaya Y. Wen, and Cheryl Wu. "Public Displays of Alignment: Firm Speech in Autocratic Regimes." Harvard Business... View Details

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

set aside their ethical qualms in deference to perceived authority figures (Milgram, 1963). Similarly, the 1971 “prison” experiments by Stanford Professor Philip Zimbardo had demonstrated the power of context to alter people’s ethical... View Details

Keywords: by Dina Gerdeman

September 1983 (Revised October 1984)
Case

Boston Whaler, Inc.: Managing the Dealer Network

Mr. Joseph Lawler, newly-appointed president of Boston Whaler, Inc. (BWI), believes that better dealer management is the key to his company's continued growth. BWI manufactured a high-price, high performance line of power and other boats for the recreational,... View Details

Keywords: Distribution Channels; Product Marketing; Consumer Products Industry

Citation

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17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

companies including devices, therapeutics, diagnostics, consumer health, and health IT and raised more than $500 million through angel investors, seed and funding rounds, seed, grants, and venture funding. An additional $244M was raised... View Details

06 Feb 2007
First Look

First Look: February 6, 2007

to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details

Keywords: Martha Lagace

November 2016 (Revised July 2018)
Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski

By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details

Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry

Citation

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10 Apr 2012
First Look

First Look: April 10

PublicationsHow Will You Measure Your Life? Authors:Clayton M. Christensen, James Allworth, and Karen Dillon Publication:HarperBusiness, forthcoming Abstract In 2010 world-renowned innovation expert Clayton M. Christensen gave a View Details

Keywords: Carmen Nobel

28 Aug 2007
First Look

First Look: August 28, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307081 Endesa Chile: Raising the Ralco Dam (A) Harvard Business School Case 906-014 Endesa Chile, the largest electricity generation company in Chile, is building a major View Details

Keywords: Martha Lagace

Article

A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies

By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22... View Details

Keywords: Vaccination; Vaccines; Nudges; Communication Strategy; Communication Technology; Consumer Behavior; Health Care and Treatment

Citation

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March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details