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Publications

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  • All HBS Web  (327)
    • People  (2)
    • News  (80)
    • Research  (197)
    • Multimedia  (2)
  • Faculty Publications  (109)

Show Results For

  • All HBS Web  (327)
    • People  (2)
    • News  (80)
    • Research  (197)
    • Multimedia  (2)
  • Faculty Publications  (109)
← Page 15 of 327 Results →
  • 30 Mar 2010
  • First Look

First Look: March 30

Surveys of Consumer Finances Authors:Daniel Bergstresser and John Beshears Abstract We find evidence that households selecting adjustable-rate mortgages (ARMs) during the recent decade were disproportionately those who were less... View Details
Keywords: Sean Silverthorne
  • 16 Jun 2009
  • First Look

First Look: June 16

case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have... View Details
Keywords: Martha Lagace
  • 13 Mar 2019
  • News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

because we wanted it to be perfect. The reality is a startup isn’t about perfection on the first try. When we launched our first product we were hawks––watching and waiting for any feedback we could get. Hearing what consumers had to say... View Details
  • 12 Jul 2016
  • First Look

July 12, 2016

lecture courses as MOOCs. While the future role of MOOCs in higher education remained a topic of public debate, edX needed to answer concrete managerial and strategic questions. For example, what should edX's scope be? Should edX try to develop a View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a... View Details
Keywords: Sean Silverthorne
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

polesnoy As technology commoditization begins speeding up again, it’s a great time to be a consumer in search of a state-of-the-art flat panel TVs, but less comfortable for manufacturers hoping to make a profit. That’s according to recent... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 30 Jun 2020
  • Book

Capitalism Is More at Risk Than Ever

School prepared for the next century. We assembled forums of a dozen or more executives in Europe, East Asia, Latin America, and the US, gave them a package of graphic projections of the global economy in 2030, and spent an evening and a... View Details
Keywords: by Martha Lagace
  • 21 Nov 2017
  • News

Alumni Peer into the Future of Energy

“Some of the other big megatrends are AI and autonomous cars, and how they will affect the transportation sector. We also have drones, and when we’re delivering packages and using drones instead of trucks on the highway, it’s really going... View Details
Keywords: Margie Kelley; solar power; wind power
  • 19 Mar 2015
  • News

Walter Salmon Remembered

and that Professor Milt Brown, head of marketing, ordered me back to the equivalent of boot camp—teaching first year marketing—led by Professor Walt Salmon. Brown explained that “Walt will teach you some marketing,” and so he did, although it seemed rather heavily... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and acquisitions, Canada's fifth largest... View Details
Keywords: Martha Lagace
  • 09 Dec 2021
  • News

Higher Returns

practices and sustainable products. They're the ones checking the packaging and labeling to ensure that there is a positive social and environmental impact message as well, specifically on consumer products.... View Details
  • 01 Dec 1996
  • News

Starting Up and Starting Over

World War II saw a massive invasion of America's own shores, with wave upon wave of returning veterans - along with their civilian countrymen - eagerly anticipating the fruits of peace and the comforts of "the good life," including View Details
  • 05 Mar 2013
  • First Look

First Look: March 5

513-044 From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2014
  • First Look

First Look: September 16

investing in a range of new products, customer experiences, and organizational capabilities designed to make the company fit for enduring success in a turbulent global economy. Set against the backdrop of the Great Recession, the case also considers the impact of... View Details
Keywords: Sean Silverthorne
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 10 Aug 2022
  • News

Skydeck Live: Stage Not Age

that says older consumer. But it turns out, over 55 and older is the consumer who most often buys a BMW. And they realize that they needed accommodations to make it easier for an older driver, such as bigger dials, font, color contrast,... View Details
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

briefly discussing how mortgages were structured and traded in the pre-1990 period, it describes subprime mortgage lending, as well as other innovative mortgages issued in the 1990s. It also discusses how these mortgages were packaged... View Details
Keywords: Martha Lagace
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online prices for PPPs, including issues of representativeness and... View Details
Keywords: Dina Gerdeman
  • 01 Oct 1996
  • News

Leading In a New Era

arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of... View Details
Keywords: Nancy O. Perry
  • 06 Dec 2018
  • News

Source Code

founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details
Keywords: Dan Morrell; illustrations by Daniel Hertzberg
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