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Show Results For
- All HBS Web
(4,323)
- People (8)
- News (554)
- Research (3,146)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,088)
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- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
partners who demonstrate that they can move quickly and help Saga learn, while also experimenting with digital D2C marketing that can be rapidly iterated. —Chad Laurans (MBA 2006), CEO and cofounder of SimpliSafe Yes and Yes Word of mouth... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their core View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
in class, about the tension in marketing between how much control you want over the message and then how engaging you’re going to be. Because Mattel let others take control [in marketing partnerships and in... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
Sector, details the 1982 launch and subsequent development of Newman's Own. Based in Westport, Connecticut, the company began as "something of a lark," according to Newman, with two thousand bottles of vinaigrette salad dressing made from his own recipe. He View Details
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 01 Mar 2016
- News
Off Script
(Thinkstock) Prescription drug spending increased by more than 13 percent in the United States in 2014, raising health insurance premiums and the ire of consumers and politicians. The reasons behind the rise are many, including the high... View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle... View Details
- 01 Feb 2001
- News
Drilling Down
headlines and rack up revenues in the billions, a number of smaller U.S. companies — some publicly traded, others privately owned — refuse to be overshadowed. However modest their comparative size, their market share still reaches into... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Mar 2012
- News
Alumni Book Briefs
Explosion of Capitalism Abroad Will Change Business Everywhere by Christopher Meyer (MBA 1974) with Julia Kirby (Harvard Business Review Press) The advanced economies that in 2000 consumed 75 percent of the world’s output will View Details
- 20 Nov 2015
- News
Room to Grow
Despite New England’s long traditions of farming and fishing, only an estimated 5–10 percent of the food consumed in the region is actually produced there. That’s a fact Andrew Kendall (MBA 1988) is working hard to change. “At least 50... View Details
Keywords: Margie Kelley
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified View Details
- 01 Jun 2023
- News
Spray Canon
value that is then built upon to create a market value—which is a separate type of validation,” says Riley, who credits Deitch’s time as director of the Museum of Contemporary Art, Los Angeles and his Art in the Streets exhibition with... View Details
- 01 Jun 2009
- News
IXP 2009
Boston: Healthcare: Value-Based Healthcare Delivery (Michael Porter with Elizabeth Teisberg, Darden School of Business) Silicon Valley: Entrepreneurial Ventures: Consumer Internet and Clean Tech (Mike Roberts, Tom Eisenmann) New Orleans:... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these... View Details
- 22 Feb 2022
- News
Savings and Loam
Illustration by James Steinberg Illustration by James Steinberg Picture today’s conscious consumer pulling on a fresh organic cotton tee shirt, then driving their hybrid or electric vehicle to the grocery store to pack reusable shopping... View Details
- 01 Aug 2001
- News
Amy Schiffman Langer (MBA '77)
much sought-after speaker on social marketing and nonprofit management issues. "Breast cancer creates tremendous fear and panic and claims far too many lives," Langer observes. "But a lot can be done to equip and empower women and their... View Details
- 01 Mar 2015
- News
Ask the Expert: Inside the Fed
(MBA 1981) I wouldn’t say there’s a big focus on “media speculation” per se, but Fed officials have to be attuned to market sentiment, and they consume a great deal of information. Fed policies work through... View Details