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December 2001
Case

Qwest Communications International Inc.

By: Thomas R. Eisenmann and Christopher Hackett

Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details

Keywords: Mergers and Acquisitions; Asset Pricing; Business History; Knowledge Use and Leverage; Organizational Culture; Partners and Partnerships; Vertical Integration; Telecommunications Industry

September 2011 (Revised November 2011)
Case

CP Group: Balancing the Needs of a Family Business with the Needs of a Family of Businesses

By: William C. Kirby and Tracy Yuen Manty

As a second generation business leader, Chairman Dhanin Chearavanont took over the family agribusiness company and built it to become a major diversified conglomerate in Thailand and expanded the business in SE Asia and China. While growing the business, he and his... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Family Business; Business Growth and Maturation; Business Conglomerates; Family Ownership; Growth and Development; Agriculture and Agribusiness Industry; Thailand; China; Southeast Asia

November 2008
Article

Winning the Race for Talent in Emerging Markets

By: Douglas A. Ready, Linda A. Hill and Jay A. Conger

"This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details

Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies

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October 1991 (Revised July 1993)
Case

Bill Gates and the Management of Microsoft

In July 1991, Microsoft has achieved record growth and profitability in the PC software industry. The case focuses on Microsoft's founder and CEO, Bill Gates, and his top management team, as they seek to retain the innovation and spirit of a small company in a rapidly... View Details

Keywords: Organizational Change and Adaptation; Growth Management; Organizational Culture; Personal Development and Career; Information Technology Industry; United States

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America

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June 2007 (Revised June 2008)
Case

GE's Imagination Breakthroughs: The Evo Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details

Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry

2007
Book

The CEO Within: Why Inside Outsiders Are the Key to Succession Planning

By: Joseph L. Bower

With rising CEO turnover, companies are increasingly looking outside for qualified candidates. Sure, externally recruited CEOs bring fresh perspectives and connections. But they lack the in-depth knowledge of the company's culture and history that they need to succeed.... View Details

Keywords: Recruitment; Knowledge Use and Leverage; Leadership Development; Management Succession

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February 2010
Case

Burt's Bees: Balancing Growth and Sustainability (Multimedia)

By: Christopher Marquis

The case examines sustainability initiatives at Burt's Bees, with video segments that detail the company's history, leadership, and implementation of ambitious 2020 sustainability goals. The company traces its roots to 1984, when Roxanne Quinby and Burt Schavitz teamed... View Details

Keywords: Balance and Stability; Leadership; Problems and Challenges; Business or Company Management; Growth Management; Organizational Culture; Corporate Social Responsibility and Impact; Environmental Sustainability; Mergers and Acquisitions; Social Enterprise; Organizational Change and Adaptation; Ethics

14 Nov 2011
Working Paper Summaries

The Impact of Corporate Sustainability on Organizational Process and Performance

Keywords: by Robert G. Eccles, Ioannis Ioannou & George Serafeim; Accounting

Teaching Interest

Leading Product Innovation

By: Stefan H. Thomke

For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details

November 2018 (Revised August 2020)
Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively

The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy

August 2017 (Revised January 2023)
Case

Enel: The Future of Energy

By: Mark R. Kramer and Bhanuteja Nadella

Enel has transformed from the Italian state-owned energy monopoly into a global leader in renewable energy and shared value creation. Through its open innovation model, the company has catapulted to the cutting edge of electric mobility and distributed power... View Details

Keywords: Energy Generation; Renewable Energy; Growth and Development Strategy; Strategic Planning; Energy Industry

September 2003
Case

Driving Change at Seagate

By: Rosabeth M. Kanter, Douglas A Raymond and Lyn Baranowski

A new CEO, Steve Luczo, together with COO Bill Watkins, have led a turnaround of Seagate, raising productivity dramatically and increasing innovation through teamwork, cross-functional collaboration, and other transformations in the culture of this manufacturer of disk... View Details

Keywords: Growth and Development; Transformation; Business and Shareholder Relations; Collaborative Innovation and Invention; Groups and Teams; Performance Productivity; Initial Public Offering; Going Public; Information Technology Industry

February 2003 (Revised September 2003)
Case

NanoGene Technologies, Inc.

Describes a company during the start-up phase and focuses on the founders' decisions regarding splitting the equity and compensation. Also considers establishing policies and practices that will set the tone for the company as it grows. Discusses a number of specific... View Details

Keywords: Business Startups; Business or Company Management; Compensation and Benefits; Selection and Staffing; Growth and Development Strategy; Organizational Culture; Policy; Technology Industry

April 2018
Case

Globalizing Japan's Dream Machine: Recruit Holdings Co., Ltd.

By: Sandra J. Sucher and Shalene Gupta

Recruit Holdings, an advertising media, staffing, and business support conglomerate was founded in 1960 by Hiromasa Ezoe. Recruit was built on the principle that the company should add value to society. To do this, it hired young and talented employees and created a... View Details

Keywords: Business Conglomerates; Mission and Purpose; Organizational Culture; Crime and Corruption; Transition; Globalization; Japan

December 1986 (Revised November 1990)
Case

Club Med (A)

The rapidly growing American subsidiary of an international resort company seeks to identify the factors underlying its success. The case describes the forces that shape the industry's structure, raising the issue of where it is possible for Club Med to establish a... View Details

Keywords: Competitive Advantage; Organizational Culture; Tourism Industry; United States

April 2020
Supplement

Cisco Systems and OpenDNS: Strategic Integration (B)

By: Andy Wu and David Wang

With more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for... View Details

Keywords: Mergers and Acquisitions; Integration; Corporate Strategy; Change Management; Entrepreneurship; Organizational Culture; Information Technology Industry

10 May 2021
Research & Ideas

Who Has Potential? For Many White Men, It’s Often Other White Men

them—a familiar scenario that plays out at a lot of companies. “Merely increasing the number of employees from underrepresented groups and trying to be inclusive isn’t enough,” Ely says. “Instead, companies that are intent on diversifying... View Details

Keywords: by Dina Gerdeman

December 1998
Supplement

An Interview with Zhang Ruimin, CEO, Haier Group, Video

By: Lynn S. Paine and Jennifer Benqing

Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China

July 2020 (Revised January 2021)
Case

Rosalind Fox at John Deere

By: Anthony Mayo and Olivia Hull

Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details

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