Publications

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, discusses how she recovered the business that Arthur Anderson's lost after she was promoted to Country Managing Director through diversification and strong leadership. View Details

TeachingInterests

Driving Digital Strategy (DIGS)

By: Sunil Gupta

Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, explains how the non-profit organization WimBiz seeks to increase the representation of women on corporate boards, spotlighting the WimBoard Executive Database. View Details

26 Jun 2019
News

The New Labor Movement: Pushing Employers to Be Socially Active

Awards

ISA Ralph Gomory Best Industry Studies Paper Award

By: Shane M. Greenstein

Winner of the 2021 Ralph Gomory Best Industry Studies Paper Award from the Industry Studies Association for "Technological Leadership (de)Concentration: Causes in Information and Communication Technology Equipment" (Industrial and Corporate Change, April 2020)... View Details

September 2004 (Revised June 2005)
Case

QUALCOMM, Inc. 2004

By: David B. Yoffie, Pai-Ling Yin and Elizabeth Kind

QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world's fastest growing wireless communications technology. CEO Irwin Jacobs had a number of... View Details

Keywords: Business Startups; Government and Politics; Leadership Style; Resource Allocation; Product Positioning; Problems and Challenges; Information Technology; Mobile and Wireless Technology; China; India

August 2022 (Revised February 2023)
Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez

Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details

Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn

01 Jan 2003
News

15 Feb 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, discusses the ways the Ebola crisis prepared Nigeria to confront the COVID-19 pandemic and healthcare challenges in access, quality, and safety that can be solved using technology. View Details

February 2024 (Revised April 2024)
Case

Uniswap: Fighting a Vampire Attack (A)

By: Shikhar Ghosh, Shweta Bagai and Liang Wu

This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one... View Details

23 Jul 2009
Working Paper Summaries

Informed and Interconnected: A Manifesto for Smarter Cities

Keywords: by Rosabeth Moss Kanter & Stanley S. Litow; Technology

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, reflects on the success factors of her Arthur Anderson consulting assignment with First Bank of Nigeria, in which she consolidated two of their most profitable branches to operate more... View Details

April 29, 2014
Column

Corporate Reporting in the Big Data Era

By: George Serafeim

Advancements in information technology can improve corporate communication with shareholders, but not through incessant data dumps. Instead, companies will more likely be poised for continued success if they use digital platforms for long-term oriented engagement and... View Details

Keywords: Integrated Reporting; Big Data; Corporate Reporting; Sustainability; Corporate Social Responsibility; Corporate Governance; Accounting; Reporting; Organizational Change and Adaptation; Corporate Accountability; Analytics and Data Science; Information Technology; Communication; Financial Reporting; Business and Shareholder Relations

Read Now

November 1991 (Revised January 1995)
Case

Teradyne Japan

By: Michael Y. Yoshino

Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details

Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan

Find at Harvard

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America