Filter Results:
(2,482)
Show Results For
- All HBS Web
(2,482)
- People (4)
- News (550)
- Research (1,476)
- Events (10)
- Multimedia (30)
- Faculty Publications (966)
Show Results For
- All HBS Web
(2,482)
- People (4)
- News (550)
- Research (1,476)
- Events (10)
- Multimedia (30)
- Faculty Publications (966)
- July 1993
- Supplement
Ethics in Marketing
By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.
- 22 Oct 2019
- News
Mills and boom
- September 2023
- Case
David Beckham (A)
By: Anita Elberse and David Moreno Vicente
In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership... View Details
Keywords: Joint Ventures; Decisions; Brands and Branding; Negotiation Offer; Partners and Partnerships; Sports
Elberse, Anita, and David Moreno Vicente. "David Beckham (A)." Harvard Business School Case 524-039, September 2023.
- December 1999 (Revised August 2000)
- Case
Superior Printing
By: Paul W. Marshall
Students must take the role of a family member who is the CEO of a commercial printing business. Discusses how you will finance growth and still maintain dividends for other family members. View Details
Marshall, Paul W. "Superior Printing." Harvard Business School Case 800-197, December 1999. (Revised August 2000.)
- 03 Nov 2015
- Video
Harnessing productive tensions in hybrid organizations
- 29 Jan 2013
- News
Creating the Perfect Super Bowl Ad
- 2024
- Working Paper
Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups
By: Shirley Lu, George Serafeim and Simon Xu
We study whether incumbent firms increase their product focus on climate solutions in response to venture capital (VC) financing of climate-tech startups. Using large language models to measure a firm's focus on climate solutions, we find that incumbents in similar... View Details
Keywords: Climate Change; Climate Finance; Innovation; Technology; Entrepreneurship; Venture Capital; Private Equity; Environment; Sustainability
Lu, Shirley, George Serafeim, and Simon Xu. "Catalysts for Climate Solutions: Corporate Responses to Venture Capital Financing of Climate-tech Startups." Harvard Business School Working Paper, No. 25-025, November 2024.
- March 2008
- Supplement
Carlyle Japan (B)
By: David B. Godes, Masako Egawa and Mayuka Yamazaki
This is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks. View Details
Godes, David B., Masako Egawa, and Mayuka Yamazaki. "Carlyle Japan (B)." Harvard Business School Supplement 508-093, March 2008.
Shane M. Greenstein
Shane Greenstein is the Martin Marshall Professor of Business Administration. He teaches in the Technology, Operations and Management Unit.
Encompassing a wide array of questions about computing, communication, and Internet markets, Professor Greenstein’s... View Details
- 17 Jun 2019
- Blog Post
Why I Would Have Applied to the MS/MBA Biotechnology: Life Sciences Program
definitely would have applied, for these reasons: Leadership As mentioned, both scientific and managerial skillsets are required to commercialize biotech discoveries and realize its benefits for many patients. I would have viewed the... View Details
- October 2019 (Revised June 2020)
- Supplement
Airbus vs. Boeing (G): New Planes and Upgrades (2011)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,... View Details
Keywords: Airbus; Boeing; Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (G): New Planes and Upgrades (2011)." Harvard Business School Supplement 720-382, October 2019. (Revised June 2020.)
- 06 Mar 2016
- News
From the Net to the Masses
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
store buyers. She was a determined, talented saleswoman, whose methods and commercial imagination can be illustrated by the case of Saks Fifth Avenue. That store's buyer for cosmetics in the late 1940s, Robert Fiske, was not initially... View Details
- April 2005 (Revised January 2006)
- Case
Epodia: Demise of the HBS case-writing Monopoly?
Karl Ulrich, Wharton professor, must decide between a commercial and "open source" model for his new business case venture. Students analyze a variety of open source and proprietary business models and formulate strategic recommendations. View Details
Keywords: Business Model; Business Startups; Cases; Management; Open Source Distribution; Business Strategy
Fleming, Lee, and James Quinn. "Epodia: Demise of the HBS case-writing Monopoly?" Harvard Business School Case 605-077, April 2005. (Revised January 2006.)
- 11 Jun 2012
- News
On a mission to transform global leaders
- 31 May 2016
- HBS Case
Who Owns Space?
businesspersons are going to great lengths and great personal expense to put their stamp on commercial space travel and the so-called New Space sector, turning a very cold place into a hotbed of startup activity. Professor Matt Weinzierl... View Details
- 19 Jul 2019
- Blog Post
Making a Broader Impact with Multiple Disciplines
humanly-impossible procedures with precision, accuracy, and consistency. I work on commercializing science and building businesses around these technology paradigms to democratize high-quality surgical care to billions around the world.... View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- Article
Wealth-Making in Nineteenth and Early Twentieth Century Britain: Industry v. Commerce and Finance
By: Tom Nicholas
This paper refutes the hypothesis put forward by W.D. Rubinstein that a disproportionately large share of Britain's wealth makers were active in commercial and financial trades in London. We use a data set of businessmen active in nineteenth- and early... View Details
Keywords: Trade; Finance; Commercialization; Mathematical Methods; Wealth and Poverty; Great Britain; London
Nicholas, Tom. "Wealth-Making in Nineteenth and Early Twentieth Century Britain: Industry v. Commerce and Finance." Business History 41, no. 1 (January 1999).
- April 2006
- Case
Nutricia Middle East: Measuring Sales Force Effectiveness
Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details
Keywords: Management Teams; Salesforce Management; Customer Relationship Management; Emerging Markets; Nutrition; Performance Effectiveness; Business Strategy; Commercialization; Health Industry; Middle East; Africa
Martinez-Jerez, Francisco de Asis, and Rachel Sha. "Nutricia Middle East: Measuring Sales Force Effectiveness." Harvard Business School Case 106-063, April 2006.