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  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

process of constructing socialism was obscured to a degree by the bipolar structure of geopolitics. As the quest for allies and political support became a zero-sum game in Moscow and Washington, DC, it became easier to view states as falling on one side View Details
Keywords: by Dina Gerdeman
  • March 2023
  • Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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  • 31 Jan 2023
  • Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

organizational purpose or social responsibility—reduce the overall bump paid to college-educated workers by about 5 percent, finds the study, which Zhang wrote with Nathan Wilmers, an associate professor at the Massachusetts Institute of... View Details
Keywords: by Rachel Layne
  • 15 Jan 2013
  • First Look

First Look: January 15

http://ssrn.com/abstract=2171265 When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure Authors:Marquis, Christopher, and Michael W. Toffel Abstract Under... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable Strategy (This article, titled,... View Details
Keywords: by Staff
  • Aug 2005 - 2005
  • Conference Presentation

Agency and Institutions: The Enabling Role of Individuals' Social Position

By: Julie Battilana
Keywords: Civil Society or Community
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  • 1973
  • Book

Communes: Creating and Managing the Collective Life

By: R. M. Kanter
Keywords: Civil Society or Community; Management
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  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

today provides core benefits that align with the conditions necessary for democracy. A critical takeaway is that billions of marketing transactions help to develop the social glue that holds democratic societies together. Q: How can the... View Details
Keywords: by Sean Silverthorne
  • 08 Jan 2007
  • Research & Ideas

Who Rises to Power in American Business?

intractable obstacles to achieve great success. What is often overlooked or forgotten in the Alger stories is that the individuals who "came up from their bootstraps" did so with the assistance of an important and influential... View Details
Keywords: by Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

on retail prices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52208 January 2017 Journal of Conflict Resolution Beyond Zeroes and Ones: The Intensity and Dynamics of Civil Conflict By: Chaudoin, Stephen, Zachary... View Details
Keywords: Sean Silverthorne
  • 08 May 2023
  • Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

that funding support from minority communities may be pulling back during times of heightened tension around immigration or that creators might be posting different types of projects. Rather, the evidence... View Details
Keywords: by Scott Van Voorhis
  • 27 Sep 2011
  • First Look

First Look: September 27

ordinary managers. In The Innovator's DNA, the authors identify five capabilities demonstrated by the best innovators: (1) Associating: drawing connections between questions, problems, or ideas from unrelated fields; (2) Questioning:... View Details
Keywords: Sean Silverthorne
  • 29 Aug 2005
  • Research & Ideas

How Organizations Create Social Value

the colloquium is to help leaders in businesses and society create social value for their communities, while in parallel strengthening their organizations. The study centered on forty organizations—twenty NGOs (non-governmental... View Details
Keywords: by Manda Salls
  • 22 May 2017
  • Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing... View Details
Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

to the special role reinsurers have played in the capitalist system. As the industry developed, it had a vested interest in preventing excessive risks, while also providing complex societies with a mechanism to limit the damage that... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2017
  • Working Paper Summaries

Marry Rich, Poor Girl: Investigating the Effects of Sex Selection on Intrahousehold Outcomes in India

Keywords: by Reshmaan Hussam
  • 14 Jun 2010
  • Research & Ideas

The Hard Work of Measuring Social Impact

what that spending achieved. Yet there has been little agreement on a set of hard-and-fast metrics to measure social performance. How should a nonprofit manager respond when a significant donor asks for proof of his or her contribution's... View Details
Keywords: by Julia Hanna
  • September 2021 (Revised October 2021)
  • Case

Dream: Impact Through Real Estate

By: Michael Chu and John Masko
The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details
Keywords: Impact Investing; Real Estate Development; Renewable Energy; Energy Conservation; Income; Values and Beliefs; Borrowing and Debt; Equity; Private Equity; Public Equity; Financing and Loans; City; Government Legislation; Immigration; Housing; Corporate Social Responsibility and Impact; Mission and Purpose; Property; Business and Government Relations; Civil Society or Community; Human Needs; Sustainable Cities; Environmental Sustainability; Social Enterprise; Real Estate Industry; Canada; Toronto
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  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

insights, à la the "Just Say No" campaign. But let's say your goals are a good deal more ambitious. You care about benefiting society as a whole. You want to help people stuck in grinding poverty. You want to know what villagers... View Details
Keywords: by Martha Lagace
  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

A majority of commuters admit to multitasking on the road, including texting and reading emails, according to new research that reveals the widespread extent of distracted driving. About 87 percent of commuters are engaged in at least one other activity while driving,... View Details
Keywords: by Jay Fitzgerald

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